TheMarketing and Events Specialistwill plan and execute compelling and efficient marketing plans aimed at generating increased awareness and sales in local markets. We are looking for an individual with previous experience in developing, supporting, and evolving a brand’s image at the retail level and the ability to drive quality traffic and awareness to our sales studios.
The Role:
Consistent collaboration and partnership with Retail Marketing department to ensure consistency in strategy and brand to ensure localization visuals.
Event planning: Plan studio events, product launches, test drive events, community outreach activities.
Collaborate with Market Leader and Regional Marketing Lead to develop event themes, goals, and blueprints
Coordinate event and customer experience logistics (i.e. venue, permits, transportation)
Work with vendors and internal teams to secure necessary resources
Partners closely with the sales and studio teams at the local level to ensure the achievement of monthly and annual sales targets through the creation and execution of quarterly marketing plans.
Ability to create marketing plans for sales studio based on a solid understanding and awareness of local market trends
Measure, report out, and optimize the marketing plans based on results.
Ensure the Studios have all the correct visuals and prompts needed to support tactical initiatives
Creating and delivering consistent studio consumer-facing materials (invitations, messages, templates…)
Investigate local Brand Partnerships (E.g., car clubs, hotels, hospitality…) in line with corporate guidelines and local media outlets to increase visibility, awareness, and sales.
Supporting and overseeing all marketing activities related to new studio openings (including partnerships, email support, CRM support, marketing onboarding, digital reach)
Evaluate event success through event debrief framework
Identify areas for improvement and provide feedback for future events and initiatives
Strengths for Success:
Capable of collaborating closely with cross-functional departments to design, execute, measure, and report on a holistic plan to generate studio awareness, foot traffic and help increase sales.
Retail brand management experience includes using all marketing tools to position/communicate the brand, focusing on events, local activations, CRM, Out of home, advertisement, and media.
Understanding of ROI – the ability to assess the impact on the business of marketing initiatives and maximize return on investments.
Creative ability to generate out-of-the-box ideas and influence marketing effectiveness.
Assist with daily operations as needed; such as act as brand ambassador
Requirements
Bachelor’s degree in marketing, Communication, Business, or related fields.
2+ years of retail marketing experience, preferably in the automotive or luxury industries.
2+ marketing event coordination experience
Flexibility to execute in the field at events and also work within retail environment as needed
Ability to travel locally with flexibility for occasional overnight travel as required
Digital marketing experience with a proven track record
Excellent communicator and motivator gathers and consolidates all the cross-functional resources needed to deliver successful marketing plans.
Excellent communication skills
Proficiency in CRM management, preferably in Salesforce
Ability to prioritize, manage, and complete multiple projects simultaneously within time constraints and with strong attention to detail.
Fluency in English both written and spoken.
Understanding of the automotive market, including key industries, customer segments, and regulatory environment.
Excellent negotiation, communication, and presentation skills, with the ability to influence and build strong relationships with relevant stakeholders.
Results-driven, self-motivated, and able to work independently and collaboratively within a team-oriented environment.
Physical requirements include the ability to twist, bend, squat, reach, and stand for extended periods of time with or without reasonable accommodation.
Ability to work evenings and weekends in a retail environment
Valid driver’s license with no suspensions within the past year
