Join a team that is changing millions of lives. Transforming smiles , changing lives.
At? Align Technology , we believe a great smile can transform a person's life, so we create technology that gives people the confidence to take on whatever's next. We revolutionized the orthodontic industry with the introduction of the Invisalign system, and we have never lost sight of that spirit of innovation. Our diverse and collaborative teams are constantly pushing the boundaries of what's possible.
Ready to join us?
About this opportunity The Sr. Marketing Manager, GP Marketing will be responsible for driving preference for the Invisalign & iTero brands and executing marketing initiatives to increase our utilization and driving loyalty with General Dentists. The candidate will mine local customer and business insights to continuously optimize marketing plans and strengthen the organization's understanding of the US GP market. They will develop a comprehensive and experiential plan, which includes product, education, and sales enablement strategies to deepen connections with our GP customers. They will ensure proper tracking and analysis of business results to gauge progress in achieving business objectives.
In this role, you will… Be the voice of and advocate for the US GP customer. Use data and customer interactions to develop a deep understanding of customer and consumer needs—and effectively educates the broader organization about these needs Create and execute marketing programs and initiatives to build stronger brands, drive submitter growth & retention and increased case utilization, in healthy collaboration with Sales, Product and Clinical Ed teams Integrate Invisalign and iTero in the GP market message and positioning, truly telling the analog to digital story Lead and support cross-functional teams in creating and executing tactical plans that support our business strategies Participate in proactive team efforts to learn & grow with other marketing teams in and outside of US Marketing In this role, you'll need … 10+ years of marketing or related experience, dental or medical device marketing strongly preferred BS or BA required, or equivalent experience Strong leadership; demonstrates initiative, takes action, and drives for results Demonstrated ability to identify customer needs and create solutions to meet those data driven needs Strong analytical skills with an ability to make sound strategic decisions, incorporating data from multiple sources and business judgment Proven success in working cross functionally with individuals at all levels in an organization and understand their needs/motivations and manage complex cross-functional projects Effective communication skills (written, oral, & presentation) Self-motivated problem-solver and thought-leader with strong strategic and thinking skills; a positive winning attitude, with the ability to maintain composure in stressful and uncertain situations. Ability to travel up to 30% Sound like a good fit??? Great! Click the "Apply" link to let us know you are interested. Not the right fit? Don't worry,?Align?is quickly growing so we are creating more opportunities to expand our Align family. Please consider joining our Talent Network to receive notifications about future jobs or sharing this opportunity with others in your network.
