Job Summary:The Social Media Specialist will be responsible for planning, creating, implementing, and measuring Lilly Lashes social media initiatives in partnership with the Social Media Manager and our broader marketing team. They will provide support with influencer contracting and utilize all content efficiently and in a timely manner, to increase brand awareness and elevate all owned and operated brand channels.
Primary Responsibilities:Maintain social media editorial calendar for all social channels in alignment with marketing KPIs, launch calendar and marketing campaignsSchedule and publish content to social media channels across different platforms, such as Instagram, TikTok, YouTube, Pinterest and TwitterIdeate and create engaging, ahead-of-trend content in partnership with creative teamManage UGC Content Program for brand, including talent sourcing, outreach, negotiation and signing of influencersDevelop recommendations informed by consumer insights and industry landscapePerform competitive analysis, industry research and assessment of best practices for Instagram, TikTok, YouTube and other social channels in an ever-evolving landscapeParticipate in the conceptualization and strategy of social media campaigns, utilizing social media know-how to drive growth and engagementManage and coordinate live video schedule, including Instagram Live, overseeing rehearsals and set-up, and hosting as neededMaintain giveaway calendar and coordinate co-branded giveawaysHarvest data for reporting and support social media team in preparing and delivering reporting to internal and external teamsAssist with photoshoot support and needs and planning for beauty looks
Supervisory Responsibilities:This job has no supervisory responsibilities
Experience / Abilities:Bachelors degree in Marketing, Business, Communications or field relevant to Beauty Marketing2-3+ years prior social media planning and content creation experienceFundamental understanding of various social media and influencer tools such as TribeDynamics, Grin, Dash HudsonExperience in planning social and creating content in-house for brandGood eye for photography and design; experience in video editingStrong organizational skills, keen attention to detail and follow through, able to manage multiple priorities that may be constantly changingStrong interpersonal and communication skillsHighly proficient with Microsoft Excel, PowerPoint, and WordLoves beauty, social media, trends & pop-culture!
Competencies:INTERPERSONAL SKILLS
This role demonstrates the ability to understand relationship-orientated aspects of social effectiveness and to operate successfully in a variety of social exchangesPROACTIVITY
This role proactively researches, communicates, anticipates, and acts around areas of improvement or opportunity.COMPETENCE
The incumbent should demonstrate proficiency in their area of expertiseDECISION MAKING
This role will be required to display the ability to make good decisions and/ or lead a sound decision-making process, backed by solid reasoning, data, etc.INDEPENDENCE
This role completes tasks to the best of their ability, without need for external follow up, and takes accountability for quality and timeliness of tasks.
Physical Demands:The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.Employees are regularly required to talk or hearEmployees frequently are required to stand, walk, and use hands and arms to reach for items and / or materialsEmployees are occasionally required to lift office products and supplies, up to 20 pounds.
Hours:This position is a full-time positionHybrid
3 days in office
EEO Statement:It is Company policy to provide equal opportunity in employment, development and advancement for all qualified persons without regard to age (40 and over), ancestry, sex/gender (including gender identity, gender expression, pregnancy, childbirth and related medical conditions), color, marital status, registered domestic partner status, medical condition, genetic characteristics/information, national origin, physical or mental disability, race, religion (including religious dress and grooming practices), sexual orientation, military and veteran status, or any other classification protected by applicable law.by Jobble
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