Product Marketing Manager

Location
Boston,MA

Description

ESC's premier client is searching for a Product Marketing Manager for their Edge Computing and Hybrid Cloud Storage. In this role, you will have the opportunity to define and drive the marketing strategy for a broad range of storage solutions for edge computing and hybrid cloud. You will be creating the most compelling content to help customers understand the use cases and value propositions and building the right marketing programs to drive customer engagement and service adoption. You will also work with the engineering teams to shape the product vision and prioritize features. You will get to work on a rapidly growing business and have a big impact every day.

Responsibilities:

Drive marketing programs to build hybrid storage, and data migration brand awareness and adoption, including providing sales team with collateral and tools
Compile, analyze, and present performance metrics, identifying opportunities to enhance campaigns and improve performance
Work effectively across organizational boundaries to define, manage, and prioritize work
Own the development of value propositions and go-to-market strategies for Edge Computing and Hybrid Cloud Storage solutions
Work with engineering teams to distill key functionality and benefits into product marketing messages
Craft & develop compelling audience-specific messages, content and tools (presentations, whitepapers, infographics, webinars, customer success stories, product videos, and how to guides etc.
Develop and execute on product marketing activities that reach target audiences effectively
Drive successful service launches inclusive of customer benefit messaging and positioning
Own web strategy and owned marketing channels including social, on-network promotion, events, and emails
Work effectively across groups such as engineering, digital marketing, sales, business development, and evangelists to achieve business goals.
Qualifications

Strong marketing experience in B2B setting
3-5 years of Experience
Bachelor's degree in Marketing or related field
Experience creating content and tools (presentations, whitepapers, infographics, webinars, customer success stories, product videos, and how to guides etc.

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