It's an exciting time to be at Comscore. The media industry is experiencing a revolution, and we're on the front line of redefining how brands, agencies and publishers reach their audiences. How? By building solutions that put the consumer first—in turn driving impactful content, marketing, and advertising that seamlessly connect the media ecosystem to their ideal consumers.
This role sits on the Proximic by Comscore team, a division of Comscore focused audience targeting solutions to power the future of programmatic advertising. In this role you will lead Proximic by Comscore's product commercialization efforts and go-to-market strategy. You will play a crucial role in developing product marketing strategy, competitive product positioning, sales assets, and thought leadership content that highlights how our best-in-class targeting provides advertisers and publishers with privacy-forward, future-proofed solutions to meet and exceed their goals.
You are someone who enjoys influencing how products speak to the customer, finding creative ways to address customer needs, and seamlessly navigating strategic and tactical business needs. You love a fast-paced environment, have a collaborative spirit and revel in storytelling with data.
What You'll Do
Lead the go-to-market launch of new releases, features and product initiatives and manage the cross-functional implementation of the launch plan
Analyze and document market trends and customer feedback to inform product marketing strategies
Develop differentiated product positioning and value proposition through customer-centric messaging and marketplace intelligence
Ensure sales readiness by producing internal and external product-related content such as product sheets, case studies, presentations, sales training and partner collateral
Serve as the expert on programmatic products and related industry initiatives
Develop and support creation of product specific thought leadership materials including reports, videos and webinars
Define product marketing processes for Proximic by Comscore's business as well as in partnership with Comscore's Marketing team
What You'll Need
5+ years of marketing experience, including at least 3+ years of direct product marketing experience in the ad tech/programmatic/advertising space
Experience building and executing marketing and go-to-market plans and campaigns
Experience partnering with Product Management and Commercial team leads to develop product launch plans for internal and external audiences
Strong writing, presentation skills and technical orientation – must be adept at understanding technical products, simplifying them for internal and external audiences and articulating their value through customer facing materials
Excellent interpersonal skills to interact with cross-functional teams, and external partners
Enthusiastic self-starter with an ability to manage multiple projects, and capable of flourishing in a fast-paced and dynamic environment
Be an innovative and independent worker who enjoys a fast-paced, collaborative environment and has an obsession for detail
About Comscore
At Comscore, we're pioneering the future of cross-platform media measurement, arming organizations with the insights they need to make decisions with confidence. Central to this aim are our people who work together to simplify the complex on behalf of our clients & partners. Though our roles and skills are varied, we're united by our commitment to five underlying values: Integrity, Velocity, Accountability, Teamwork, and Servant Leadership. If you're motivated by big challenges and interested in helping some of the largest and most important media properties and brands navigate the future of media, we'd love to hear from you.
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and set-top box audiences and advertising at scale, Comscore is the industry's emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more about Comscore, please visit Comscore.com.
EEO Statement: We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, disability status, sexual orientation, gender identity, age, protected veteran status or any other characteristic protected by law.
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