Description:
This is an onsite role at our Framingham, MA Office.
The SBA Account Based Marketing Manager plays a pivotal role in supporting our front-line sellers. Through partnerships and a strong understanding of our customers, this person will deliver marketing initiatives and materials that support the sales team in winning accounts and expanding on opportunities within existing accounts. Through personalized marketing campaigns and materials, they will build awareness, drive penetration, and account engagement. Specific responsibilities:
Drive ABM strategy and customization for large accounts across verticals.
Identify the most effective marketing materials, channels, and messaging for key accounts.
Leverage templates to create custom materials for sellers to use for new account implementations, driving compliance, sharing new capabilities, etc.
Identify and create new collateral based on seller needs.
Educate the sales team on new and existing marketing activities being performed.
Develop strategies with the sales team to optimize engagement within high-value accounts.
Develop process and guidelines on how Marketing supports seller requests.
Partner across Vertical and Category Marketing to ensure messages are accurate and on point.
Ensure marketing materials remain current and are easily accessible to sellers through digital sales tools. Skills:
He or she will leverage a combination of independent thinking, ability to use discretion, strong organization, relationship building, and communication skills while keeping a keen eye on the financial trade-offs of decisions.
This position requires strong partnership with sales, marketing operations, creative agency, and customer analytics.
Creative thinking, speed to market and desire to test new things and drive new ways and processes are critical elements of the position.
He or she will leverage a combination of independent thinking, ability to use discretion, strong organization, relationship building, and communication skills while keeping a keen eye on the financial trade-offs of decisions.
This position requires strong partnership with sales, marketing operations, creative agency, and customer analytics.
Creative thinking, speed to market and desire to test new things and drive new ways and processes are critical elements of the position.
Proven ability to work collaboratively and cross-functionally, with experience of working closely with a sales organization.
Experience with Microsoft Office Programs (Word, Excel, PowerPoint, etc.) Nesco Resource provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
