Leadership. Ingenuity. Teamwork. This is the rare opportunity to be a part of a market-leading, award-winning CBS Affiliate in beautiful and dynamic La Crosse, Wisconsin. Business Insider named La Crosse number two on the list of the Most Exciting Small Cities in America, and it's one of Forbes' Best Small Markets for Business and Careers.
WKBT, the Morgan Murphy Media-owned CBS affiliate in La Crosse is seeking an experienced media sales professional to become part of one of the few family-owned media companies in the country. This is an opportunity to not just be a "cog in the machine." You'll be an integral part of our success, recognized at the highest levels of the company!
In addition to directing sales efforts with our diverse and skilled team of Marketing Consultants on our primary affiliation, you'll also be leading efforts when it comes to our MyNetwork affiliation, our highly trafficked website, News8000.com, and the Phase 3 Digital Agency, offering world-class, innovative digital advertising products and marketing services.
If you're a leader who inspires others, seeks creative sales vehicles and projects, and has a proven track record of creating multi-media advertising solutions that lead to lasting customer relationships, we want you to lead our Sales Department!
As you'd expect, experience with budgeting, managing inventory, recruiting, on-boarding, coaching, and meeting revenue goals are critical aspects of this position.
Job Responsibilities:
Manage and guide a sales team towards achieving station goals across all platforms. Develop and implement sales strategies, monitor progress, and institute action plans. Create and manage new business and non-traditional revenue campaigns. Work directly with clients to develop effective advertising strategies. Work with General Manager and other department managers to accomplish station objectives. Understand and respect the relationship between Sales and News, and respecting the integrity of the News product. Collaborate with sales management from other Morgan Murphy Media markets to meet and exceed company-wide goals. Experience Requirements:
Five years of broadcast sales management experience preferred. Experience with transactional, local business development, digital and multi-platform sales. Proficiency in Microsoft Office and Excel We offer very competitive wages and benefits to successful candidates who are motivated to become future industry leaders. Position requires a good driving history and a valid driver's license.
Morgan Murphy Media is a progressive and family-owned business that places our highest values on our employees, the workplace culture, and the communities we serve. WKBT is the CBS affiliate proudly serving western Wisconsin, southeastern Minnesota, and northeast Iowa. In addition to offering an array of traditional broadcast channels and award-winning newscasts, we are at the forefront of the digital and on-demand landscape locally through our website and news, weather, and streaming apps.
We are proud to be an equal opportunity employer. We celebrate and support diversity and are committed to creating an inclusive environment for our employees and our communities.
