Full job description Director of Graphic Design and Marketing Rochester Downtown Alliance Nature of Work
The Director of Graphic Design and Marketing/Communications is a highly integrated position with the RDA team. This person will complete the graphic design work and in collaboration with team and consultants create the marketing/communications strategy and tactics to promote Downtown Rochester. The incumbent's primary functions include conceptualizing and generating visual identify for RDA activities and marketing campaigns, creation and measurement of digital strategy and content for the RDA's social media platforms, website, and public affairs activities. Complete projects and assignments with a high level of independence and self-direction DUTIES AND RESPONSIBILITIES: *Graphic Designer - Conceptualize and produce visual imagery/design to convey key promotional messages · Create engaging and visually appealing designs for digital, video and print marketing using technology and creative software platforms.
· Design advertising for a variety of media formats.
· Conceptualize stories/storytelling –videography, edit, produce, and post to social media platforms.
· Review analytics and adjust as appropriate.
· Be creative and innovative designing new ways to promote Rochester's Downtown
· Be comfortable working with colleagues in collaborative design process.
· Have strong Adobe Create Suite skills.
* Digital Media Strategy - Recommend and implement a digital media strategy to promote Downtown Rochester's events and assets Create content calendar –define digital media strategy and tactics to support the RDA's mission, vision, and values. Monitor and recommend web and social media tools, trends, and applications. Ensure integration and leveraging of all marketing/communications assets. Develop performance metrics; track, compile, and analyze website and social media usage data and other key metrics through Google Analytics and other data analysis tools. * Coordinate website and social media engagement Insure integration of all content and multiple use on all platforms Monitor comments and use good judgement and professionalism to respond. Update web pages as needed. Coordinate the regular review of all web pages, designs, and features of the website to ensure they are accurate, interactive, easily navigable, visually appealing, and reflect a positive image of the City of Rochester. *Write press releases, website content, e-newsletters, and stakeholder communications as needed Provide writing support for materials in a variety of platforms. Produce or secure high-quality, effective photographic images. Provide videography services from concept to post-production. MINIMUM QUALIFICATIONS: Education and Experience
bachelor's degree from an accredited college or university in journalism, communications, information technology, public relations, digital media, marketing, or a related field; at least two (2) years of experience in digital media and website development, public relations, communications.
Desirable Licenses
Drone license
ADDITIONAL INFORMATION: KNOWLEDGE, SKILLS AND ABILITIES
Knowledge of: social marketing, social media, and public communication principles; Microsoft Office, Canva, Photoshop, Illustrator or InDesign, and Adobe Suite; organizational skills; graphic design fundamentals.
Skill in: Written and verbal communication with press and community; editing; photography and videography; working independently; the proper use of spelling, punctuation, sentence structure and grammar; using MS Office products and related software,
Ability to: work well independently and with others; communicate professionally; maintain confidentiality and be dependable; work well under pressure and meet deadlines; to think and work independently and creatively to accomplish position responsibilities with a minimum of direct supervision; work accurately and efficiently.
PHYSICAL AND ENVIRONMENTAL CRITERIA
In compliance with the Americans with Disabilities Act, the following represents the physical and environmental demands for this position. The employee must be able to perform the essential functions with or without accommodation.
In consideration of the overall amount of physical effort required to perform this position, the work is best described as Sedentary Work: Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met.
Physical demands that may be required continuously (2/3 or more of the time), frequently (1/3 to 2/3 of the time), and occasionally (up to 1/3 of the time) are noted below:
Continuous demands: sitting, fine dexterity.
Frequent demands: standing, walking, reaching, and handling.
Occasional demands: lifting, carrying, pushing/pulling, kneeling, crouching, crawling, bending, twisting, climbing, balancing, and foot controls.
Sensory requirements necessary in the performance of the essential functions of this position include: sight, hearing, touch.
Environmental conditions that may exist in the performance of the essential functions of this job include: NONE (not substantially exposed to environmental conditions)
Salary is negotiable depending on experience
If Interested, please send resume to
Job Type: Full-time
Schedule:
8 hour shift Monday to Friday Weekends as needed Work Location: In person
