We Put the World on Vacation At Travel + Leisure Co., our mission is simple: to put the world on vacation. With a focus on vacation ownership, travel memberships, and exchange programs, we're shaping the future of leisure travel by creating new possibilities for vacationers. Innovation and growth keep our work interesting and fun. Every day is a chance to learn something new and turn vacation inspiration into exceptional experiences for millions of travelers worldwide. We are seeking a dynamic, innovative, results-oriented Director, Digital Marketing Operations to lead our rental digital channel team to:
Drive rental and prospect engagement, conversion and retention. Grow revenue via actionable insights and by improving every customer touchpoint. Work cross-functionally to launch campaigns and deliver excellence in digital journeys. Test and leverage new ways to reach rental guests and prospects as the digital landscape evolves. Lead prioritization and execution of our engagement and communication strategy. Build and develop a team of digital channel experts to support cross-channel strategy. The ideal candidate will be creative, collaborative, efficient, analytical, and driven to continually find ways to optimize and improve performance. He/she will also have successful experience leading a cross-channel team with proven results in plan execution and delivery.
Reporting to the VP, Marketing, this leader will focus on transforming the way we engage our rental guests and prospects, across the organization, and reinventing the way we do business-as-usual through prioritization and innovative engagement strategies across email, affiliate, social, PPC, programmatic, retargeting and owned digital platforms. This leader will be the champion for digital execution within Global Rental Operations to support all internal business customers and marketing strategy partners.
How You'll Shine: Define overall digital channel strategy, including paid media, email and affiliate to deliver on marketing and business goals. Partner with marketing strategy and business leaders to intake plans, goals, KPIs and deliverables and ensure clear execution strategy with channel managers and agency partners. Prioritize digital deliverables while communicating timelines, requirements, and budgets while managing expectations with internal stakeholders. Work closely with data and analytics to identify key drivers of engagement as well as churn and act to continually improve engagement, conversion and retention efforts as well as establish the most effective targeting and personalization strategies. Leverage marketing automation tools to develop transactional, promotional, and informational content strategies that maximize customer retention and loyalty. Define critical KPIs in each digital channel to test and refine all communications continually optimizing results. Identify opportunities to further drive revenue through channels and improve marketing efficiencies. Manage a multi-million-dollar annual budget inclusive of media, resources, technology and partnerships. Lead CRM for rental to closely to manage and optimize email campaigns and push notification programs to drive engagement of existing rental guests and loyalty members and retention efforts to combat churn. Lead affiliate marketing strategy including placements, pricing, offers and optimizations as well competitive research, knowledge and opportunities within the digital affiliate universe. Report on key drivers and performance metrics for various campaigns to optimize decision making and maximize conversions. Work with partners to implement necessary tracking configurations to enable web analytics across all assets and campaigns to enable performance reporting. Work with integration teams and data analytics platforms to enable reporting, modeling and business insights. Partner and manage relationship, contracts and budgeting with key external vendors including digital agency of record and marketing technology suppliers Travel Requirements: Domestic travel within the US and Caribbean is required less than 10% of the time. What You'll Bring: Bachelor's Degree in related field A minimum of 10 or more years of digital marketing and media experience Previous experience with a timeshare, hospitality or online travel agency a plus Excellent leadership skills with ability to build, develop and motivate a team. Demonstrated experience developing digital channel strategies across social, mobile, PPC, programmatic, affiliate and email marketing. Strong working knowledge of Salesforce Marketing Cloud, LiveRamp, Google Analytics and AdWords. Experience defining enterprise text/SMS, email, and other channel communication strategy, governance, and technology. Experience in managing external media agency and other vendor partners. Proven ability to plan, manage and optimize multiple media budgets Passionate about engaging customers, driving transactions and building a strong retention business. Strong attention to detail and highly analytical. Excellent written and verbal communication skills. Excellent and proven critical thinking skills to quickly evaluate issues, troubleshoot, and prioritize accordingly. Confident presence, executive manner, comfortable with managing complexity and navigating ambiguity. Ability to manage and prioritize multiple internal business partner needs. Ability to develop strong relationships with various business stakeholders through partnership and collaboration. Ability to work effectively across teams globally to achieve results in a matrixed corporate environment while maintaining alignment with business partners, digital teams, IT partners and legal. Microsoft office with a proficiency in Excel and PowerPoint 10+ years' experience in marketing and e-commerce, preferably in travel, hospitality, or timeshare Minimum 3 years of experience in marketing, specifically in the hospitality or related industry – including experience in email marketing, affiliate marketing, push, SMS, search, display, programmatic, retargeting and loyalty. Ability to demonstrate a successful track record in traffic and revenue growth. How You'll Be Rewarded: We offer a diverse range of comprehensive health and welfare benefits to associates who work 30 or more hours per week to meet your needs and support you throughout your career with us. Travel + Leisure Co. benefits include:
Note: Temporary and/or seasonal associates are ineligible for Paid Time Off. Medical Dental Vision Flexible spending accounts Life and accident coverage Disability Depending on position, paid time off, parental leave and holidays (speak to your recruiter for additional information) Wish day paid time to volunteer at an approved organization of your choice 401k with employer match (subject to eligibility requirements, including tenure - speak to your recruiter for additional information) Legal and identify theft plan Voluntary income protection benefits Wellness program (subject to provider availability) Employee Assistance Program Where Memories Start with You Hospitality is at the heart of all we do at Travel + Leisure Co. Here, you'll find an inclusive environment where we deliver excellence and take time to have fun, celebrate together, and support one another. We're always looking ahead to what's next and how we can strengthen our business, its neighboring communities, and the customer experience. Join our global team and build a career where memories start with you.
We are an equal opportunity employer, and all applications will be considered for employment without attention to their membership in any protected class. If you require any reasonable accommodation to complete your application or any part of the recruiting process, please email your request to , including the title and location of the position for which you are applying.
