Copywriter (Content and Marketing) - Full-Time, Exempt
Are you a storyteller who loves to write? Can you translate business jargon into copy that's clear, confident, conversational, empathetic, and human? Do you have a knack for crafting amazing headlines with as few words as possible? Can you seamlessly switch from writing compelling marketing copy to engaging, search-friendly articles? If you can adjust your writing style and voice to fit different needs, we want to hear from you!
We are seeking an experienced, passionate, and talented copywriter with a strong portfolio of marketing communications and advertising campaigns that demonstrate an ability to connect with audiences and drive consistently positive results. As part of our creative team, you'll collaborate with creatives, strategists, marketing planners, and clients to create sales-driving and brand-building campaigns for our clients and pitches for potential new clients.
Responsibilities:
Copywriting:
- Write compelling copy for all marketing channels, including websites, collateral, email, blog articles, TV, radio, digital and print ads, social media, and other platforms
- Work on multiple projects simultaneously, meeting deadlines and milestones
- Develop, preserve, and evolve brand voice and tone for various clients
- Follow client style guides, maintaining consistency across all media
- Use a data-driven approach to marketing communications and writing
- Work quickly and thoughtfully while achieving a high level of quality
- Collaborate with colleagues from other departments to help them achieve their marketing goals
- Proficient in using popular digital marketing tools, including content management software, search engine optimization software, and website analytics software
Research and Discovery:
- Interview subject matter experts (SMEs), including agency team members, clients, and customers, to gather background for projects (may involve travel to client communities)
- Conduct self-directed research as appropriate to gather additional insights on topics
- Maintain a broad and thorough understanding of market trends and best practices within the marketing and senior living fields
Collaboration and Teamwork:
- Collaborate with designers, client services, and other team members to concept and produce inspiring solutions for integrated, cross-channel campaigns and projects
- Act as a strategic advisor to senior marketers and client service peers, helping to clarify business objectives, define key messages, and differentiate our clients
- Create rationales and educational content for client presentations, workshops, and new business pitches
- Present ideas, concepts, and work internally to peers and externally to clients
- Deliver and receive constructive feedback with the internal team and clients
- Continually recommend creative solutions and approaches for advertising campaigns and marketing communications
- Play an active role in the company by participating in internal task forces and strategic initiatives
Testing and Measurement:
- Contribute to the evaluation and evolution of advertising approaches, applying lessons learned to continually improve client results
- Develop A/B content and other testing scenarios for client communications and agency work
- Work with client services and other team members to evaluate and measure results
- Document learnings and best practices, and apply them to future work to improve performance
Qualifications:
- Bachelor's degree or higher in English, writing, journalism, marketing, communications, or a related field
- A robust, well-rounded online portfolio of successful creative work that demonstrates the ability to write for a range of mediums and styles
- A minimum of three (3) years of experience in a copywriting role at an ad agency, on an in-house marketing team, or working in a content development role
- Excellent written and verbal communication skills
- High emotional intelligence and adaptability, able to interact with senior leaders
- Strong conceptual and strategic thinking that balances creative approaches with business objectives
- Excellent project management and organizational skills, with a proven ability to juggle multiple projects and tight deadlines
- Strong editing and proofreading skills
- Proficient in using Microsoft Office software
- Preferred experience with Adobe Creative Suite, Mailchimp, Hubspot, WordPress, and other digital marketing tools
- Experience in the senior living field is a major plus
To apply, please submit the following:
- A detailed cover letter explaining your interest in the position, your relevant experience, and why you're the ideal candidate
- Your resume
- A link to your online portfolio
- Your salary requirements
We are an equal opportunity employer. All applicants will be considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
About Us:
For more than 30 years, we have been a national leader in senior living marketing. We are at the forefront of results-focused community building and business transformation, combining market research, branding, advertising, sales management, and advisory services to drive success. Our people are smart, passionate, creative, and strategic problem-solvers. We are united and relentless in our pursuit to help seniors live better lives. And we LOVE what we do.
Benefits:
- Comprehensive employee package including competitive pay and paid time off
- Outstanding insurance benefits featuring full deductible coverage
- Flexible work hours to accommodate diverse schedules
- Hybrid and remote positions
- Engaging social events and gatherings throughout the year
- Career advancement opportunities based on demonstrated capabilities and organizational needs
- Encouragement for continuous learning and skill enhancement for long-term success
Employment Type: Full-Time
Salary: $ 65,000.00 95,000.00 Per Year
