VP of Brand Marketing, The Sims Welcome to Maxis, home to tinkerers, craftspeople, & storytellers. Our goal is to inspire everyone to make a better world through creative play. As the developer of The Sims, we create games and experiences for millions of people around the world and are always looking for new ways to inspire our players. Maxis is a place where you can do what you love and help others grow while doing it; a place where your unique voice can be heard and seen. We put creativity and inclusivity at the core of our work and don't settle for seeing the world only as it is, but aim to build a world as it could be.
As we approach this storied franchise's 25th anniversary in 2025, The Sims is looking for a Global Marketing leader who will create a single point of accountability for the brand and partner with the Franchise GM while reporting to the SVP of Publishing. You will be the leader that sits at the intersection of our diverse global community, our products and services, marketing and commercial performance while representing our players and lead with a data-informed approach to steer our digital entertainment offering across the vectors of play, watch, create and connect.
Responsibilities: You will partner with the studio team and Franchise GM to develop the brand strategy by establishing goals, budget, resource allocation and investments for brand activations, including marketing campaigns, connected entertainment experiences and other industry-leading approaches.
Your franchise strategy will follow the global player and growth goals, determine resource allocation, bring in experts to help achieve growth and execution, overseeing project management of the campaigns and implementing persistent return on investment analysis to maximize marketing spend and effectiveness while improving the LTV for our players .
You will oversee the execution of integrated marketing campaigns, including digital advertising, social, content marketing, lifecycle management, events, and partnerships.
You will develop, empower, retain, and reward contributors across the Sims marketing ecosystem, while leading partnerships in other organizations.
Qualifications 10+ years experience leading teams of marketing professionals and partnering with internal and external partners, while implementing a clear vision, while building end to end integrated and performance marketing campaigns for entertainment properties that have multiple partners including team members, peers, external agencies and executive leadership.
Experience with bold brand expansion campaigns that have created new connections with players including merchandising, licensing, and immersive experiences
Experience managing partnership-based, influencer marketing strategies and facilitating market research, product positioning, consumer promotion, online innovation, and creative development activities.
US COMPENSATION AND BENEFITS The base salary ranges listed below are for the defined geographic market pay zones in these states. If you reside outside of these locations, a recruiter will advise on the base salary range and benefits for your specific location. EA has listed the base salary ranges it in good faith expects to pay applicants for this role in the locations listed, as of the time of this posting. Salary offered will be determined based on numerous relevant business and candidate factors including, for example, education, qualifications, certifications, experience, geographic location, and business or organizational needs.
BASE SALARY RANGES California (depending on location e.g. Los Angeles vs. Sacramento): $255,800 - $351,400 USD Annually
Base salary is just one part of the overall compensation at EA. We also offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and equity. We are a global team of creators, storytellers, technologists, experience originators, innovators and so much more. We believe amazing games and experiences start with teams as diverse as the players and communities we serve. At Electronic Arts, the only limit is your imagination.
