Please see Special Instructions for more details. Please complete the online application and attach required documents. Required documents include a detailed cover letter, resume, and a list of at least three (3) professional references with current contact information, including email addresses. Review of applications and interviews will begin immediately and the position will remain open until filled. For full consideration, please apply by posting end date.
Posting Details Applications will be accepted until midnight (Eastern Time Zone) on the 'Posting End Date' shown below.
Position Information
Job Title Web & Analytics Specialist
Applications Accepted From Public: Open to the public
Special Instructions to Applicants Please complete the online application and attach required documents. Required documents include a detailed cover letter, resume, and a list of at least three (3) professional references with current contact information, including email addresses. Review of applications and interviews will begin immediately and the position will remain open until filled. For full consideration, please apply by posting end date.
This position is eligible for the following benefits: medical, vision, dental, basic and supplemental life, winter break closure, paid holidays, educational benefits for you and eligible dependents, sick leave, vacation, and retirement.
Posting Number ******** S
Job Description The Web & Analytics Specialist manages the maintenance, strategy, and configurations of website analytics platforms to drive data informed decision-making for website efforts. This position will also produce new and improve existing quality web content for the university website to support the Ohio University brand and marketing efforts.
Other duties may include supporting front-end web development efforts, performing keyword research, developing search engine optimization strategies, leading technical SEO projects, optimizing on-site search, managing A/B testing, and providing data analytics support for paid media campaigns.
The successful candidate will have expert knowledge of analytics platforms, including Universal Google Analytics, Google Analytics 4, and Google Tag Manager with experience configuring complex data analytics, evaluating results, and providing data informed recommendations. A successful candidate also has experience in producing engaging SEO-rich content, improving website UX, and working collaboratively with other cross-functional content producers and stakeholders. Solid working knowledge of website information architecture, web accessibility and compliance, and content management systems will be required for success in this role. Basic familiarity with front end web coding languages including HTML and CSS is required.
Expectations of the successful candidate will include:
Basic familiarity with front end web coding languages including HTML and CSS A deep understanding of organic search engine optimization techniques Experience conducting keyword research Excellent website content proofing skills Ability to work in a collaborative environment to create engaging web content for various demographic constituencies Ability to prioritize and manage multiple milestones and projects efficiently Professional written and interpersonal skills Ability to adhere to brand standards in development of website content Minimum Qualifications Bachelor's degree in marketing, data analytics, or other related field Minimum 5 years of demonstrated experience in configuring and analyzing website data in Google Analytics and other analytics platforms Minimum 3 years of demonstrated experience in content authoring and publishing within web content management systems Preferred Qualifications Working knowledge of the Drupal CMS Certifications in Google Analytics 4, Google Tag Manager, and Google Search are preferred, but not required Experience working in a project management system Experience working in the higher education field
Department University Communications and Marketing
Pay Rate Target hiring range for this role is $58,972 to 78,139. The full salary range for Pay Grade 18 is $58,972 to $98,125. The final offer will be commensurate with the candidate's education and experience in relation to the minimum qualifications for the position, while also considering internal equity. Employees enjoy a generous benefits package. Healthcare benefits include maternity care, transgender care, counseling and mental healthcare, prescription coverage, vision, dental, orthodontia care, and more. The benefits package includes paid holidays, sick time, personal time, an instructional fee waiver up to 100% for self and dependents, an excellent retirement plan with up to a 14% university contribution, parental leave, adoption reimbursement, flextime and flexplace policies, an employee assistance program, access to professional development programs, and more. Additional information is available at
Job Open Date 03/05/2024
Posting Close Date This position will remain open until filled. For full consideration, please apply by posting close date.
Job Category Administrative at-will appointment
Months 12 month
Planning Unit University Communications and Marketing
Work Schedule We embrace a flexible work environment and many responsibilities of this position can be performed remotely. Approximately 20% of your work will require your presence on site for meetings, collaborative sessions, and other activities that benefit from in-person interaction.
Campus Athens
Expected hours worked per week 40+
Expected duration of assignment Applicants may contact this person if they have questions about this position. Emily Baxstrom,
Diversity Statement Ohio University is proud of its rich history, diverse campuses, international communities, and beautiful Appalachian settings. As part of our ongoing efforts to provide and support a transformative learning experience, we affirm our commitment to fostering a welcoming, respectful, diverse, and inclusive workforce and community. All qualified applicants are encouraged to apply and will receive consideration free from discrimination on the basis of race, color, religion, age, ethnicity, national origin, national ancestry, sex, pregnancy, gender, gender identity or expression, sexual orientation, military service or veteran status, mental or physical disability, or genetic information. Ohio University is an equal access/equal opportunity and affirmative action employer.
Job Information
Employment Type full-time regular
Job Family/Subfamily Information Technology - IT Data Analysis & Reporting
Career Track & Level IC 2
Pay Grade CA&P|18|
Clery Act Annual Safety and Fire Report
Clery Act Statistics "To view the Clery Act Annual Safety and Fire Report
Applicant Documents Required Documents Resume/Curriculum Vitae Cover Letter References Optional Documents Posting Specific Questions Required fields are indicated with an asterisk (*).
