Job summary
As the Vice President of Marketing, you will serve as the brand's strategic architect, crafting and implementing innovative marketing initiatives that propel Coastal towards its business goals.Your impact will extend beyond conventional boundaries, steering the marketing department to new heights of success through your visionary approach, strategic acumen, and inspirational leadership.Collaborate with business lines to ensure the successful launch and promotion of new products and services, contributing to the Credit Union's product portfolio growth.
Job seniority: director level and above
Responsibilities
• Developing and implementing a fresh, forward-thinking marketing strategy that aligns with Coastal Credit Union's overarching business objectives.• Leading the strategic direction for brand management, advertising, and promotional activities.• Building and leading a high-performing marketing team, providing mentorship, guidance, and professional development opportunities.• Developing a marketing operations plan with goals, tactics, strategies, and performance metrics.• Creating and managing the marketing budget effectively, ensuring optimal allocation of resources.• Conducting market research to identify emerging trends, competitive landscapes, and member needs.• Overseeing the development and maintenance of the Coastal Credit Union brand, ensuring consistency across all channels.• Driving initiatives to enhance member engagement, fostering a stronger connection between the Credit Union and its members.• Leading the digital marketing strategy, including website optimization, social media strategy, SEO, email marketing, and online advertising campaigns.• Collaborating with business lines to ensure the successful launch and promotion of new products and services.
Requirements
• Ten years of marketing leadership experience, ideally within the financial services industry.• Experience in developing and implementing strategic marketing plans with strong evidence of growth over average.• Strong digital marketing expertise with a track record of leveraging digital channels effectively.• Demonstrated leadership skills, including team building, mentoring, and fostering a positive work culture.• Familiarity with the financial services industry, credit unions, or banking is a plus.• Bachelor's degree in marketing, business, or a related field; Master's degree preferred.
Key Skills Needed
• Strategic mindset• Digital marketing• Entrepreneurial leadership• Member-centric approach• Collaboration• Analytical mindset
