Job Description
The Vice President of Sales is accountable for leading the execution of the Cornerstone Building Brands lumberyard and builder direct channels to optimize and deliver profitable growth. This position is responsible for developing strategies that combine customer-driven long-term thinking with near-term revenue and EBITDA goals. It will lead the development and execution of cross-functional strategies to improve customer engagement, renewal, and advocacy for multiple channels - all based on a deep foundation of customer insights and analytics. Success in this position requires a deep understanding that collaboration is key to growing any business, especially in a complex and competitive industry. This position leads of team of regional sales managers and territory sales managers and reports directly to the Senior Vice President of Sales for the companies Aperture Solutions – US business unit.
This position positively contributes to our company's culture by:
Fostering an environment, including ways of working and behaviors, that is congruent with our mission, values, and success model
Facilitating organization-wide cohesion and keeping all functions aligned with the vision to be a premier company and deliver optimum customer experiences that, in turn, will support and drive revenue and earnings growth
Ensuring voice of the customer (VoC) and customer data are incorporated as a path to customer centricity
Redefining organizational metrics that reflect the entire customer journey to deliver experiences that create loyalty, profitable growth, and advocacy
This position positively contributes to the company's leadership by:
Actively serving on the sales leadership team and being involved in the highest level of decision making
Investing significant effort on talent offense and aligning selection and development of sales teams to mindsets and skillsets important to the future of our business
Ensuring everyone is working against the right priorities, receiving coaching and feedback to promote performance, and experiencing exciting opportunities for growth
Serving as a role model and champion for employee engagement retention
Primary accountabilities for this position include:
Growth in lumberyard and builder direct channels through customer knowledge and insight, product mix, customer engagement and service, and strategic pricing and terms:Focusing on sustaining and growing our market share in multiple
channels through revenue growth in products, customers, and markets
Responsible for shoring up the operational fundamentals within multiple
channels that will promote a solid foundation for profitable growth and predictability
Collaborating with our Cornerstone Building Brands cross-functional teams together to drive tailored strategies for multiple
channels that create mutual value, make us easier to do business with, and help our customers and Cornerstone Building Brands win
Coordinating with cross functional teams (e,g. sales, product, marketing, manufacturing, supply chain, etc.) to deliver merchandising excellence and execute projects to create better product assortments and SKU simplification
Being a trusted partner with our customers working to growing market share
Sales planning and effectivenessCombining the most effective demand forecasting techniques with the knowledge and experience of sales managers to increase confidence in the forecasts provided
Defining sales effectiveness for channels and implement key performance metrics that enable leaders to assess, train and evaluate sales teams accordingly
Developing and driving the execution of our sales effectiveness strategy and programs so that we consistently align to customer expectations and the needs of those working with our customers, build commercial readiness capability, enable outcome-based selling, both for sales leaders and for collaborative selling teams, and ensuring a foundation of reliable data and simplified processes so we make better, faster decisions
Conducting win/loss analysis to help the business better understand, anticipate, or respond to changes in customer expectations and the competitive landscape
Driving margin improvement through cost takeout initiatives, optimized customer footprint and capacity utilization, enhanced product mix across all categories, and optimal pricing strategies
Leverage salesforce to deliver strategies unique to each product category and reporting business unit
Track, measure, and assess KPIs that are unique to individual product lines, while influencing critical workstreams with multiple merchant organizations
Omnichannel presenceTying together strategy and roles, supported by digital applications, tools, processes, and analytics
Forming, evaluating, and executing an online strategy that can create lasting values for both Cornerstone Building Brands and the customers we serve
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