Vice President Of Sales And Marketing

Position Purpose and Impact Aspira's Solutions division Vice President of Sales and Marketing leads our strategic initiatives to achieve and surpass revenue targets. With a focus on strategic planning, revenue optimization, sales management, business development, and customer relationship management, the incumbent is tasked with developing and implementing comprehensive sales and marketing strategies to enhance revenue growth and market share. They analyze sales performance metrics, collaborate with executive leadership to align efforts with overall business objectives, and negotiate optimal contract terms. Additionally, they oversee the entire sales process, from lead generation to deal closure, while fostering a collaborative and results-driven sales culture within the organization. Building and managing strong client relationships, advocating for key clients, and ensuring exceptional customer service are also key responsibilities of this role. Responsibilities Strategic Planning and Revenue Optimization
Develop and implement comprehensive sales and marketing strategies to achieve revenue targets and increase market share. Analyze sales and marketing performance metrics to identify areas for improvement and optimization. Collaborate with executive leadership to align sales and marketing efforts with overall business objectives. Collaborate with leadership to develop pricing strategies, product positioning, and go-to-market plans to maximize product adoption, revenue, and profitability. Negotiate optimal contract terms at renewal periods and during the standup of net new client contracts. Develop a strong event management approach for both parks and licensing business. Manage marketing budget including event planning and industry sponsorships. Sales Management and Business Development
Oversee all aspects of the sales process, from lead generation to deal closure. Developing and executing strategic plans to drive revenue growth and meet or exceed sales targets. Analyze market trends, identify growth opportunities, and adapt sales strategies accordingly. Build and manage a strong RFP process that yields optimal points. Set ambitious yet achievable sales goals, design effective sales strategies, and implement tactics to maximize revenue. Recruit, train, mentor, and motivate a high-performing sales team. Setting clear performance expectations, establish key performance indicators (KPIs), and providing ongoing feedback and support, for a collaborative results-driven sales culture within the business. Cultivate strategic partnerships and engage with key clients to drive customer satisfaction and loyalty. Address customer needs proactively and build strong relationships to expand the company's market reach. Identify and pursue new business through lead generation, prospecting, and innovative sales strategies. Customer Relationship Management
Retain 100% of existing clients by ensuring renewals and winning RFPs among existing clients. Shaping an excellent customer approach model that enables the team to provide services and support that add value to our customers, leading to high customer satisfaction and retention. Successfully advocate for key clients and client base at large to influence company direction (product, service, marketing, etc.). Build a client services / account management team that is client-obsessed and embodies extreme ownership in managing client expectations and delivering excellent service, with a focus on ensuring team models effectively meet service expectations of client contracts and the revenue goals of the business. Train, mentor, and motivate a high-performing account and new business development team. Setting clear goals and KPIs, regularly monitor performance, and provide constructive feedback to ensure targets are met or exceeded. Reduce customer service operating expenses by working with Operations leader to systematically address customer needs proactively and resolve issues effectively. Work closely with operations to ensure timely and quality customer service in compliance with contract service terms. Champion Aspira policies and procedures, uphold product quality and reputation, and consistently adhere to compliance and relevant initiatives by preserving the confidentiality of information, safeguarding organizational assets, and acting with integrity and ethics. Support the Solutions division by actively participating in pertinent projects and fulfilling other assigned duties. Desired Qualifications Strong Leadership Skills: Inspires and empowers team members, providing clear direction, and fostering a collaborative and results-oriented work environment. Excellent Communication: Talented in clear and persuasive communication within sales and marketing strategies, goals, and updates to stakeholders, team members, and other relevant parties. Practices proficient communication, both verbal and written, ensures alignment and transparency across all aspects of sales and marketing initiatives. Problem-Solving Ability: Effectively identifies, analyzes, and resolves complex challenges within the competitive landscape of sales and marketing. A VP of Sales and Marketing should possess strong analytical skills and the creativity to devise innovative solutions to market dynamics and customer needs. Adaptability and Flexibility: Constantly evolves and adapts to changes in market trends, customer preferences, and business priorities. Flexibility enables agile adjustments to sales strategies, marketing campaigns, and resource allocation to meet revenue targets and business objectives. Customer Obsessed: Finds customer satisfaction and retention paramount. Demonstrates a deep understanding of customer needs, preferences, and pain points, and is dedicated to delivering exceptional customer experiences, building and nurturing strong customer relationships, and driving long-term success and brand loyalty. Desired Education and Experience Bachelor's degree in Business Administration, Marketing, Sales, or related field required; Master's degree preferred. 8 – 10 years of progressive experience in sales and marketing leadership roles within the software industry, with a demonstrated track record of consistently achieving or exceeding revenue targets. 3 – 4 years' experience within a position owning the a sales strategy resulting in at least a 20% year-over-year increase in revenue within the software sector. Proficiency in SaaS sales methodologies, with documented success in leveraging technology and analytics to optimize sales performance and increase conversion rates by at least 25%. Track record of developing and executing sales strategies that have led to a minimum of 30% increase in market share within targeted segments. Proven experience in client relationship management, resulting in a client retention rate of at least 90% over a three-year period. Demonstrated leadership skills, evidenced by a history of building and leading high-performing sales and marketing teams that have consistently met or exceeded performance targets. Exceptional communication and interpersonal skills, resulting in a documented increase of at least 35% in customer satisfaction scores over a two-year period. Proven ability to think strategically, analyze market trends, and develop innovative sales and marketing strategies that have resulted in a minimum of 25% increase in annual revenue. Strong problem-solving and negotiation skills, evidenced by a track record of resolving client issues and securing favorable contract terms, resulting in a minimum of 15% increase in contract value over a one-year period. Previous experience in software sales or marketing, particularly in the B2B SaaS space, resulting in a documented increase of at least 40% in sales pipeline conversion rates. Relevant certifications in sales, marketing, or related fields, with a demonstrated impact on performance metrics such as lead generation, conversion rates, and revenue growth. Desired Hardware and Software Competency Proficiency in CRM (Customer Relationship Management) Software: A strong understanding and proficiency in CRM software and ability to leverage CRM tools for tracking leads, managing accounts, and analyzing customer data. Familiarity with Marketing Automation Platforms: Knowledge of marketing automation platforms, with a familiarity in streamlining marketing campaigns, automating repetitive tasks, and effectively nurturing leads through the sales funnel. Familiarity with platforms such as HubSpot, Marketo, or Pardot can facilitate lead generation, scoring, and segmentation. Understanding of Analytics and Reporting Tools: Proficiency in analytics and reporting tools to track key performance metrics, analyze sales and marketing data, and derive actionable insights to inform strategic decision-making. Skills in tools such as Google Analytics, Tableau, or Salesforce Reporting can help in measuring campaign effectiveness, sales performance, and ROI. Microsoft Suites Intermediate to advanced Level: Professional usage of suites in an office setting, with a desired advance level skills in excel encompassing proficiency in complex functions, data analysis, and automation techniques. General Physical Demands The below physical demands are representative of those that must be met to successfully perform the essential functions of this job.
Visual Acuity: Close visual acuity to read and analyze data on a computer monitor. Hearing Ability: Must be able to communicate effectively in person, over the phone, and through electronic media. Manual Dexterity: Operation of a phone, keyboard, mouse, and general office equipment including printers, or fax machines. Repetitive Motion: Regular and consistent use of hands and fingers for typing, writing, and other computer-related tasks. Lifting and Carrying: Occasional lifting and carrying of office supplies and materials weighing up to 10 pounds. Sedentary Work and Body Position: The majority of work is performed while stationary or sitting at a desk or computer workstation. Prolonged periods of sitting and working on a computer are required. The ability to maintain the required body positions for extended periods, including sitting and using a computer is required. A mobility ability to move within an office setting as well as depart and return to a workstation punctually for assigned breaks or meal periods is required.