DESCRIPTION This role is open for the Bellevue, WA location and is part of a team based in Bellevue, WA. The Transportation, Shipping, and Logistics at Amazon organization collectively represents some of the most critical components of Amazon's first-class transportation network. Everything we do is aimed at further delighting our customers with faster, cheaper, and more efficient means of receiving packages. Backed by Amazon's reliable transportation network, Amazon Shipping is a small package ground delivery service available to Amazon selling partners.
We are seeking a Sr. Content Marketing Manager to build and manage a content marketing program for Amazon Shipping in North America. This person will manage the end-to-end content marketing plan, including but not limited to, the annual content calendar, messaging, editorial, and executional channels. This person will own editorial development in partnership with the lifecycle marketing teams and larger content marketing and events team to integrate brand and thought leadership content into the overarching marketing calendar, providing a steady pulse of Amazon Shipping content throughout the year. They will work cross-functionally with the product, sales, operations, and other business partners to curate content that's timely and relevant, and partner with SMEs to ensure content accurately reflects the value props of the product.
The ideal candidate has a track record of building and managing content marketing programs, including writing original content and deep knowledge of content distribution strategy, as well as a data-driven and an analytical mindset to identify key developments and industry trends, and understand how to distill 1P and 3P data in a storytelling manner.
This role will report into the Head of Content and Events as part of a larger content team that owns content marketing, event marketing, thought leadership, and editorial.
Key job responsibilities
•Build a content marketing strategy, including tactical execution
•Write and publish content multiple times a month that showcases our unique value propositions and product features
•Produce varied content, including but not limited to blog posts, white papers, video, 3P publications, webinars, etc.
•Ability to distill complex information in a customer-focused, easy to understand manner
•Develop and manage end-to-end process for developing a content calendar, editorial, management and publication of content
•Work with internal teams to identify key opportunities, launches, trends and data, and develop content relevant for the customer
•Develop a process to work cross-functionally with marketing, product, tech, BI, finance and others, identifying and removing blockers to move quickly.
•Earn trust with senior leaders; develop and manage interviews and thought leadership pieces
•Thoroughly understand content writing process, including research, fact checking, publication, and distribution
•Create a vision for the short and long-term content strategy requirements for scale
•Oversee proofreading and edit copy as necessary, ensuring compliance with legal and Amazon policies
•Triage requests according to the business needs
We are open to hiring candidates to work out of one of the following locations:
Bellevue, WA, USA BASIC QUALIFICATIONS - 5+ years of professional non-internship marketing experience
- 5+ years of developing and managing acquisition marketing or channel programs experience
- Experience using data and metrics to drive improvements
- Experience building, executing and scaling cross-functional marketing programs
