DESCRIPTION Project Kuiper is an initiative to launch a constellation of Low Earth Orbit satellites that will provide low-latency, high-speed broadband network connectivity to unserved and underserved communities, businesses and governments around the world.
The Sr. B2C Marketing Manager (US) will be responsible for engaging Project Kuiper's consumer and SMB customer base in the US. You will support client touchpoints throughout the marketing funnel from acquisition and retention cycle. Reporting to the B2C Global Lead, you will collaborate and plan, create, coordinate, and deliver US consumer marketing acquisition and product marketing plans that showcases Kuiper's value proposition. This leader will be instrumental in collaborating with the Consumer Business Operations and Go-to-Market (GTM) teams in region to develop interest list signups and convert them into subscribers. You will be perceptive to business needs and competitive insights as you work collaboratively with a variety of marketing teams (e.g., Insights, Digital, Brand & Creative, etc.) and others including Public Relations, Public Policy, Legal, Finance, etc. across US and with the global organization. You will execute performance, acquisition, and product marketing campaigns to engage our consumer and SMB audiences. You'll define innovative, break-through marketing across the US. The ideal candidate for this role has a unique ability to take a diverse, complex range of business inputs and verticals, and translate them into a clear vision and marketing strategy.
Key job responsibilities
•Define the US B2C marketing strategy for Kuiper, customer insights, product positioning, and end-to-end roadmap to drive revenue growth
•Be a vital member of the team that executes integrated Amazon "Better Together" cross-channel marketing strategies to deliver growth and engagement for Kuiper consumer and SMB verticals.
•Build integrated marketing strategy, ensuring all stakeholders are aware of plans, how we'll execute and how activities will help drive the sales forecast
•Represent in-country point of view (POV) on the consumer content strategy, partner with creative and design teams to bring breakthrough creative and storytelling to market across our owned, earned and paid channels
•Collaborate with the Marketing Intelligence teams on analytics framework to drive marketing efficiency, ensuring leadership has a clear understanding of marketing ROI and incremental value
•Create in-country product marketing messaging, value prop and competitive differentiation for all in region marketing campaigns
•Define regional goals for customer awareness, acquisition, and trial
•Plan, execute and measure strategic campaigns focused on engagement and lead generation, targeting specific products and services to specific categories of client.
•Partner with the B2C Global Leader, Brand, Marketing Ops, and Digital on Kuiper's B2C media strategy.
•Seek out and partner with third-party to allow Project Kuiper to reach prospective customers in new and innovative ways.
•Collaborate with the Events and Conferences Lead on the consumer conference and activations calendar for the US. Identify opportunities for representation at key conferences and events and build support materials for B2C event programs we host.
Export Control Requirements: Due to applicable export control laws and regulations, candidates must be a U.S. citizen or national, U.S. permanent resident (i.e., current Green Card holder), or lawfully admitted into the U.S. as a refugee or granted asylum.
A day in the life
The Sr. B2C Marketing Manager (US), Project Kuiper is a highly visible, high impact role on the Kuiper B2C Marketing team. They will thrive by working with large, cross functional teams inside and outside of Amazon while working directly with our largest and most demanding customers. This marketer will enjoy creating clarity and transparency in ambiguous situations, and enjoy the end-to-end ownership over consumer and technical narrative, in the US.
We are open to hiring candidates to work out of one of the following locations:
Redmond, WA, USA BASIC QUALIFICATIONS - BA/BS in business or communications or telecommunications or satellite connectivity
- Marketing Leader 7+ years of experience
- 3+ experience in leadership role
- 7+ years of B2C Marketing experience
- 7+ years of marketing experience in a technology company.
