Sr. Analyst - Customer Growth Direct Marketing

You Lead the Way. We've Got Your Back.With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you'll learn and grow as we help you create a career journey that's unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.At American Express, you'll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company's success. Together, we'll win as a team, striving to uphold our company values and powerful backing promise to provide the world's best customer experience every day. And we'll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.Join Team Amex and let's lead the way together.As marketers at one of the most iconic brands in the world, we play a major role in building authentic relationships with customers who impact life and business around the world. Here, creativity and inspired storytelling combine with powerful data-based marketing and hyper-personalized digital communication to create a genuine human connection that drives business results. As a part of our diverse community of marketers, you can have a breadth of different marketing experiences and do virtually anything from connecting small businesses to new customers to uncovering insights that inspire the future of payments. Create a dynamic career while doing work that matters for people and businesses everywhere. Find your place in marketing on #TeamAmex.The U.S. Consumer Services Team is responsible for our suite of consumer products, services, and experiences in the U.S., including our premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel & Lifestyle Services, the Centurion Lounge network, our Global Dining and Resy businesses, U.S. Consumer Banking, and best-in-class marketing programs across customer, prospect, and partner channels. The USCS team is focused on making membership an indisputable competitive advantage and helping each other become better leaders every day.The U.S. Consumer Marketing team (USCM) is part of the US Consumer Services Group and is responsible for making membership essential by creating and delivering world class marketing for our differentiated products and services that drives demand and inspires engaged card members across the customer lifecycle.The Digital & Direct Customer Growth Team, within the US Consumer Marketing Group, is responsible for driving incremental revenue growth through customer-centric strategies across Site, Paid, MYCA, Email & Direct Mail marketing web & mobile channels to deepen engagement and make Amex essential for our Card Members.This Senior Analyst will help lead charge in developing marketing strategies through email and direct mail channels that drive spend and lend activity across customer proven revenue driving treatments with a focus on Customer Level Pricing (Promotional APR's) and Income Capture.Each proven revenue driving treatment delivers significant value for the organization and this Senior Analyst will help develop compelling marketing creatives, modernize journeys, optimize targeting strategy, analyze complex campaign performance data, and ensure flawless operational execution. The ideal candidate should have a passion for marketing in the email and direct mail channels; ability to challenge the status quo with innovative thinking; have experience with analyzing campaign performance data; and be able to collaborate effectively with key partners around the organization including Product, Analytics, Brand, GCO, Compliance, Treatment Strategy, Direct Mail Excellence, Salesforce, Investment Management & Services & External Creative Agencies.Core Responsibilities include:Influence development of new customer-centric marketing that will deliver incremental revenue across proven treatments in the email & direct mail channelInfluence our strategy and results by identifying new opportunities, innovating our tactics, and applying a test & learn approachStrong financial intelligence and problem-solving skillsAbility to partner, build internal relationships and influence key partners while thriving in a highly collaborative, fast paced environmentUplift Web & enable Amex Mobile App conversion channel to keep journeys modern and simplifiedExcellent business knowledge, clear written and verbal communication skillsAbility to deliver successful results in a complex environment and lead others even with limited direct authority at timesOptimize targeting/segmentation strategy in close partnership with Data Science, Card Product, Risk, and Finance teamsAnalyze monthly results reporting, forecasting and budget activities for respective treatmentsMinimum Qualifications2+ years of marketing experienceDemonstrated ability developing & executing marketing; experience in email, direct mail or digital marketing preferredExperience in growth marketing, a plusCustomer centric marketer who can translate insights into strategiesStrategic thought starter who can develop a vision linked to organizational goals, but also deliver work with consistence, independence, and excitementHave a "can do" attitude towards problem solving and demonstrated ability to work well with new opportunitiesMarketing experience with demonstrated test & learn and customer-centric prioritiesStrong project management and organizational skills including attention to detail, handling multiple priorities, managing timelines, driving flawless executionHigh proficiency in Excel; comfortable managing complex data and proven ability to derive insights from itExpert ability to build and manage relationships across band-levels to influence internal and external partners across multiple work streams to deliver resultsSuperior verbal, written, presentation, and interpersonal communication skillsSalary Range: $55,000.00 to $105,000.00 annually + bonus + benefitsThe above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:Competitive base salaries Bonus incentives 6% Company Match on retirement savings plan Free financial coaching and financial well-being support Comprehensive medical, dental, vision, life insurance, and disability benefits Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) Free and confidential counseling support through our Healthy Minds program Career development and training opportunitiesFor a full list of Team Amex benefits, visit ourColleague Benefits Site.American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.US Job Seekers/Employees -Click here to view the "Know Your Rights" poster and the Pay Transparency Policy Statement.If the links do not work, please copy and paste the following URLs in a new browser window: https://www.dol.gov/agencies/ofccp/posters to access the three posters.Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.