Sr Account Manager, Search Engine Marketing

Summary Search Engine Marketing (SEM) Account Manager Adlucent is looking for a Digital Marketing (SEM) Sr. Account Manager to help drive the success of our clients' paid search advertising campaigns. The Sr. Account Manager works on one or more Adlucent client accounts and is responsible for the development and execution of strategy, prioritization of tasks, and achievement of performance goals. They have an in-depth understanding of paid search tactics and techniques and implement best practices to achieve the client's performance goals. The Sr. Account Manager employs standard online media metrics and key performance indicators (KPIs) to measure results through data analysis and optimization.
The Sr. Account Manager collaborates with both the client and internal Client Services team to determine quarterly account performance goals and measurements as well as determining account activities. They conduct ongoing account optimization and testing to achieve these goals, providing regular reporting and analysis to both the client and the internal team. The Sr. Account Manager researches and identifies opportunities for incremental revenue and efficiencies.
The Sr. Account Manager may have one or more team members on their account to execute on account activities, whom the Account Manager will mentor and train.
What We Offer: Competitive salary
Comprehensive Full-Time Benefits (Medical, Dental, Vision, Life)
401(k) with Company Match
Training and Career Development
Generous Paid Time-Off and Flexible Schedules
Named "Best Places to Work 2022" by Built In Austin
The Role: Responsible for all aspects of managing a client's paid search program using Adlucent's proprietary Deep Search™ software in addition to Google Ads, Microsoft Ads, and/or SA360.
Strong understanding of paid search trends, from recent updates and announcements to knowledge of the levers available for effecting change for an account
Conduct ongoing analysis of campaigns; manage and optimize to meet client and internal performance goals. Independently troubleshoot account & technical issues to ensure that campaigns are maximizing performance.
Partner with client and internal team members to define, drive and execute effective optimization strategies and testing schemes designed to improve campaign KPIs.
Maintain strong communication with agency clients and internal team members to keep everyone informed of campaign status, scope or timeline changes and manage client expectations.
Properly monitor campaign performance against client's objectives, making optimization recommendations as necessary.
Help run weekly internal meetings to update on account performance, team activities and results, and any roadblocks; work with the Senior Account Manager and Account Supervisor to prioritize tasks and troubleshoot issues.
Run weekly client calls to update clients on performance and activities and provide insights around the account and the client's business.
Work with the Account Supervisor & account team on semi-annual/quarterly strategic business reviews with the client to discuss industry insights, account performance, and strategic opportunities and ideas. Lead portions of this presentation.
Exemplify and promote Adlucent's Core Values in day-to-day work, communication, and professional relationships
About you: You care deeply about client service and accountability, with exceptional attention to detail — and you've done it before in a fast-paced environment. You're compassionate and trustworthy, communicate and collaborate effectively, and have high standards for yourself and others. You're unafraid to make mistakes, learn from them and avoid making them again. You ask questions and accept constructive criticism. You're self-driven, enthusiastic and embrace change.
Additionally, you have: 2-3 years of experience in Search Engine Marketing, specifically managing PPC programs on Google Ads and Microsoft Ads
Worked directly with Shopping Ads and/or Performance Max Campaigns and retail-focused clients
Strong track record of continuous positive account performance and achieving performance goals for customers
An iterative approach to campaign performance testing
Ability to communicate complex data with clarity and simplicity
Self-motivated, intellectually curious, flexible, ambitious, and a quick learner; able to operate independently in a fast-paced environment
Proven ability to multitask & work under pressure and build ongoing relationships
Strong problem-solving and analytical skills
Solid communication, writing, and presentation skills
Advanced proficiency in Excel, Microsoft Office Suite & Google Workspace tools
Bonus if you have: Experience managing programmatic/display, and/or retail media campaigns
Experience using SA360 and/or DV360
Interest in technology-based solutions as they relate to digital marketing
Strong technical skills around website analytics tools, URLs (structure, parameters, encoding), Javascript, and HTML
Experience with managing and editing product feeds
Agency management experience
About Us: Adlucent is the performance marketing agency that proves outperformance has no limit. Powered by our purpose-built platform, Deep SearchTM, Adlucent unifies the best of human and machine for a scientific approach to marketing. We work transparently in partnership with B2C and B2B retailers and brands to create custom, predictive programs that drive ever-better outcomes. Our services include paid search, shopping, social, Amazon, display media, video, performance creative, consulting, and measurement. Headquartered in Austin, Texas, Adlucent is part of Advantage Solutions and ranked one of the top marketing companies in the U.S. by AdAge.
Our Mission: Inspire the problem-solvers of tomorrow to reimagine client outcomes
Our Vision: Lead the industry evolution toward always-relevant marketing
Our Values: LEAD WITH EMPATHY: We champion kindness and authenticity – forging caring connections that embrace diversity, fuel inclusion, and ignite individual leadership.
MAKE $#%& HAPPEN: We solve problems efficiently. We know when to iterate and when to innovate. Some days we get to win and some days we get to learn.
OUTPERFORM TOGETHER: We unite our strengths to achieve success, collectively. Celebrating breakthroughs, supporting growth, we thrive as one.
Location: Adlucent is a remote-forward digital performance marketing agency headquartered in Austin, TX
Job Will Remain Open Until Filled
Responsibilities The Company is one of North America's leading sales and marketing agencies specializing in outsourced sales, merchandising, category management and marketing services to manufacturers, suppliers and producers of food products and consumer packaged goods. The Company services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics and home centers. We bridge the gap between manufacturers and retailers, providing consumers access to the best products available in the marketplace today.
Position Summary The Sr Account Manager as a business partner is responsible for building and maintaining relationships with teams and clients. The Sr AM will be the liaison, acting as a point of contact and will help provide solutions, training and project management to help deliver outstanding results. The Sr AM must have the ability to work independently as part of a team in a fast-paced dynamic environment and be able to make decisions and meet stringent deadlines.
Essential Job Duties and Responsibilities Liaison - Work closely with client and management as the primary point of contact to ensure appropriate communication is delivered in an accurate, timely and consistent manner.
Troubleshooting –Ensure all issues are properly escalated to the appropriate department. Provide feedback to and consult with the team and/or Client when needed regarding changes that need to be made.
Training and Education – Assesses and addresses training needs regarding existing and new software functionality.
System Platform and Configuration – Participate in new software release testing and validate the accuracy of the database after each enhancement release.
Project management: Act as a project manager on behalf of the client/team by leading the project from conception to completion.
Supervisory Responsibilities: Direct Reports
This position does not have supervisory responsibilities for direct reports Indirect Reports
Does not have direct reports, but may delegate work of others and provide guidance, direction and mentoring to indirect reports Travel and/or Driving Requirements: Travel and Driving are not essential duties or functions of this job
Travel up to %
Minimum Qualifications The following are the minimum job-related qualifications which an individual needs in order to successfully perform the essential duties and responsibilities of the job
Education Level: (Required): Bachelor's Degree or equivalent experience
Field of Study/Area of Experience: 5+ years of experience in a client-facing/customer service role Skills, Knowledge and Abilities Process oriented/strong follow-up/ highly organized approach to managing/prioritizing tasks and day-to-day activity
Independent self-starter
Very strong communication and leadership skills and ability to interact effectively with all levels of management and clients
Team player with ability to collaborate and communicate with IT and/or business
Strong analytical thinker to assist in trouble shooting and managing retail technical and data issues
Comfortable and conversant with technology- very familiar with IPad, smartphones etc.
Project management of small to medium size project plans
Comfortable training or presenting in front of groups of people
Intermediate to advanced knowledge of MS Excel (Formulas, Pivot Tables, Templates)
Intermediate knowledge of MS Office Suite (Word, Power Point)
MS Access knowledge a plus
Environmental & Physical Requirements: Office / Sedentary Requirements: Incumbent must be able to perform the essential functions of the job. Work is performed primarily in an office environment. Typically requires the ability to sit for extended periods of time (66%+ each day), ability to hear the telephone, ability to enter data on a computer and may also require the ability to lift up to 10 pounds.
Additional Information Regarding The Company Job Duties and Job Descriptions: Job duties include additional responsibilities as assigned by one's supervisor or other manager related to the position/department. This job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. The Company reserves the right at any time with or without notice to alter or change job responsibilities, reassign or transfer job position or assign additional job responsibilities, subject to applicable law. The Company shall provide reasonable accommodations of known disabilities to enable a qualified applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.
Any estimate, schedule, or guideline provided to associates in this job description or elsewhere in connection with their jobs is only intended to help describe job duties and for planning purposes. Regardless of any such estimate, schedule, or guideline, associates must always record all time worked for our company (which includes but is not limited to on-site work time in an assigned store, office, or other work location; required waiting time; administrative time; and work-related travel time).
Important Information The above statements are intended to describe the general nature and level of work being performed by people assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of associates so classified.
The Company is committed to providing equal opportunity in all employment practices without regard to age, race, color, national origin, sex, sexual orientation, religion, physical or mental disability, or any other category protected by law. As part of this commitment, the Company shall provide reasonable accommodations of known disabilities to enable an applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.