Job Description Overview
Looking to be part of something more meaningful? At HonorHealth, you'll be part of a team, creating a multi-dimensional care experience for our patients. You'll have opportunities to make a difference. From our Ambassador Movement to our robust training and development programs, you can select where and how you want to make an impact.
HonorHealth offers a diverse benefits portfolio for our full-time and part-time team members designed to help you and your family live your best lives. Visit honorhealth.com/benefits to learn more.
Join us. Let's go beyond expectations and transform healthcare together.
HonorHealth is one of Arizona's largest nonprofit healthcare systems, serving a population of five million people in the greater Phoenix metropolitan area. The comprehensive network encompasses six acute-care hospitals, an extensive medical group with primary, specialty and urgent care services, a cancer care network, outpatient surgery centers, clinical research, medical education, a foundation, an accountable care organization, community services and more. With nearly 14,000 team members, 3,700 affiliated providers and hundreds of volunteers dedicated to providing high quality care, HonorHealth strives to go beyond the expectations of a traditional healthcare system to improve the health and well-being of communities across Arizona. Learn more at HonorHealth.com. Responsibilities Job Summary
The Social Media Specialist is responsible for supporting the Marketing department and HonorHealth to achieve overall business goals by creating, managing and executing a social media strategy on all platforms, such as Facebook, Instagram, TikTok, LinkedIn and Twitter. The Social Media Specialist is focused on building our brand and ensuring customer engagement through creating relevant healthcare content, social media advertising, lead generation, customer service and actionable analytics. Writing, graphic design and video production skills are required to be successful in this role. The Social Media Specialist is expected to apply our company culture and operational standards to partner with service line marketing leads and subject matter experts to increase brand awareness and preference, build equity, and inspire advocacy from our employees, physicians, patients and community members. At all times, the Social Media Specialist demonstrates a natural inclination to Go Beyond and to live our values of Innovation, Caring Accountability, Respect and Empathy.
Develops and executes a comprehensive social media strategy that is consistent with HonorHealth's brand identity and business goals. Leads the social content calendar in collaboration with the Marketing content/communications manager. Creates meaningful content on all social media platforms, including writing and editing social media posts, utilizing design skills for brand graphics and video editing/production for video-based platforms.
Proactively positions HonorHealth by leveraging news content and storytelling to promote the positive actions and behaviors/accomplishments of team members and physicians.
Serves as a brand expert, advises on content development, and provides support and advocacy to our employed and affiliated physicians, executives, staff and other business stakeholders across all social media channels.
Collaborates with others to support overall brand customer service standards by managing a high volume of daily social media messages. Responsible for managing all social inquiries. Communicates effectively, including responding and escalating concerns in a timely manner.
Uses analytical tools to monitor and evaluate HonorHealth's social media presence and performance. Prepares monthly reports on social media marketing efforts. Suggests recommendations to adjust the social media marketing strategy for optimal results.
Regularly meets with stakeholders to enhance/build relationships to understand needs, create a shared understanding of strategies and outcomes and receive feedback.
Other duties as assigned Qualifications Education
Bachelor's Degree in marketing, social media management, digital marketing, communications, media, journalism, or a related discipline. Required Experience
3 years Social media management experience Required
