The Social Media Manager in the Beloit College Office of Communications and Marketing plays a key role in recruiting and retaining students by powerfully and persuasively positioning Beloit before prospective students and parents via the college's suite of social media channels. The manager creates compelling content including video and still images, helps manage content-creating student workers, and provides best practices/leadership to the social media efforts of campus departments.
The Social Media Manager also will also monitor social channels for content that could affect the college's reputation, and play a role in helping the college handle crises. Finally, the Social Media Manager will be savvy enough to manage the President's LinkedIn presence and use various platforms to elevate the college's reputation.
Our Mission: The Office of Communications and Marketing provides strategic leadership and creative services that directly advance the college's strategic enrollment outcomes, strengthen the college's national reputation and connect the campus community, prospective students, alumni, and namesake city with Beloit College.
Characteristic Duties and Responsibilities Social Media Management Oversee the college's social media channels, including day-to-day content creation, channel management and social listening activities to identify engagement opportunities. Provide strategic direction, advising, and planning for campus department social media channels, ensuring that their efforts leverage those of the college, and that they are executed within the college's social media tone, voice, strategies, and policies. Recruit and manage student content creators, including assigning projects, photographic assignments, and posts, in accordance with enrollment priorities and deadlines. Manage President's LinkedIn presence, writing posts, sharing content, and alerting leadership to engagement opportunities. Responsible for monitoring social media outside normal working hours, playing a role in alerting the college to troublesome posts and using expertise to help administrators handle crises should they occur. (Willing to work a flexible schedule.) Working with other C&M managers, create and execute a content calendar for social media in line with enrollment deadlines and strategies, and share web-created content via all the college's social channels. Work with office colleagues to occasionally staff and/or support college events and needs, including Commencement, reunion, and other public events. Credentials and Experience: Bachelor's degree required. Experience creating, organizing, and deploying social media campaigns to help achieve enrollment and marketing goals, using the college's social channels as well as those of different departments, while also looking for opportunities to engage students, prospective students, alumni and friends of the college. Requisite skill to manage positive, routine engagement and the right touch to prevent minor irritation from spinning out of control. Experience creating short-form video content, and the knowledge of which content is most appropriate on which channel. Understanding of how social media is an integral part of an entire marketing program.Experience planning, organizing, and prioritizing multiple tasks and projects simultaneously with frequent interruptions is required.Experience working with diverse populations preferred; willingness to work with diverse populations required.
