Senior Marketing Manager

Job summary
Serves as the discipline leader for marketing and partners closely with other topline disciplines (Sales and Revenue Management) to develop overarching cross-cutting strategies.Responsible for creating a comprehensive marketing strategy that aligns with the hotel(s) goals and positioning.Develops and oversees implementation of marketing strategies designed to drive topline revenue and achieve RevPar/share-of-wallet goals.
Job seniority: associate level
Responsibilities
• Develops overarching marketing strategy from marketing plans to overall hotel marketing budgets for hotel(s) they support to align with business priorities, in consultation with General Manager(s).• Actively participates in reoccurring Sales Strategy Meetings to articulate the most up to date marketing strategy and implementation details.• Reconciles marketing plan monthly with accruals, forecast in conjunction with Director of Finance.• Leads repositioning efforts in partnership with Area Team, GM and hotel executive team.• Serves as brand guardian / liaison, verifying all marketing reflects brand voice.• Leads and/or partners with Hotel Operations to conceptualize/execute property-level Programming and Activation, based on brand guidelines.• Leads the strategic pull-through of continent and brand promotions.• Manages all internal and external communication and owns digital presence, including by not limited to property website, third party channels and social media while maintaining brand integrity.• Identifies incremental marketing opportunities ranging from partnerships, third-party cites, and CVBs.• Expertly articulates campaign performance regularly to General Manager(s), Sales, and Revenue Management leaders and Hotel Ownership.• May oversee Marketing Coordinator for execution of identified tactics.
Requirements
• 2-year degree from an accredited university in Business Administration, Marketing, Sales, or related major; 3 years' experience in Marketing or a comparable professional area.• - 4-year bachelor's degree in Business Administration, Marketing, Sales, or related major; 1 year experience in Marketing or a comparable professional area.