Renuity is seeking a collaborative and experienced Senior Marketing Analyst to join our team. The Senior Marketing Analyst will be tasked with the comprehensive assessment of both digital and traditional marketing channels to gauge performance and pinpoint areas ripe for improvement. A significant part of their role involves measuring the ROI of online and offline advertising campaigns, closely monitoring, and reporting on key marketing KPIs such as leads, lead quality, conversion rates and website traffic. The role will require proper management of the marketing budget across various channels to achieve an overall marketing investment as a percentage of sales achieve What We Offer: Competitive salary Full benefits package including health, vision, dental and 401k match Paid time off and holidays? Work with a team of talented, professional, and fun individuals who enjoy what they do What You'll Do: Conduct in-depth marketing channel analyses to inform performance improvement strategies Develop and manage the marketing budget aligned with strategic goals, ensuring optimal investment and budget adherence Generate accurate marketing campaign forecasts, identifying risks and opportunities Provide actionable insights from data trends to optimize marketing strategies Collaborate with cross-functional teams for aligned and coordinated marketing efforts Monitor and optimize the effectiveness of marketing campaigns and strategies Stay updated on industry trends, incorporating new marketing analysis tools and techniques Accurately measuring the ROI of online and offline advertising campaigns Ability to effectively manage 3rd party vendors and partners Deep desire to understand all aspects of the business and the journey of how a lead becomes a sale Indepth collaboration with the call center to maintain the quality and nurturing of various lead sources What You'll Bring: Bachelor's degree in marketing, Business, Statistics, or a related field; or equivalent experience At least 5 years' experience in marketing analysis, with a strong preference for experience across both digital and traditional marketing channels Demonstrated prowess in budget management and the ability to generate precise forecasts Advanced proficiency in data analysis tools (e.g., Google Analytics, SEMrush, PowerBI) and Excel Exceptional communication and presentation skills, capable of simplifying complex data for diverse audiences Proven leadership skills, a strong work ethic, and a results-oriented, competitive attitude The ability to work well under pressure in a fast-paced, growth-oriented environment A team player committed to the success of the entire company and savvy with technology, including CRMs and cloud-based applications High emotional intelligence, adept at managing complex customer negotiations and diffusing difficult situations Working at Renuity "It's a lifestyle", our employees say. It means working in an environment of collaboration, respect, diversity, shared values and a passion for growth. That's why Titan Holdings, our Parent Company, was recently featured in the Financial Times 2021?list of Americas' Fastest Growing Companies . Whether you work in the field, a distribution center, a division location, or at the Coral Gables, Florida "Home Base" location, you work with team members who embrace a collaborative spirit to propel all Renuity Divisions to achieve faster growth, greater profitability, and become THE most trusted name in home improvement.
We, at Renuity strive to instill and maintain these core values, by being:
Collaborative – We get farther, together. We pride ourselves on having the most talented people in our industry, and we expand what is possible through cohesive teamwork
Innovative – We challenge industry norms and take intelligent risks to discover better ways to serve our customers
Principled – We do the right thing – no matter what. We go to great lengths to ensure our customers, employees and partners have a world-class experience and are treated fairly
Enthusiastic – We love what we do and the bonds we create with the people around us. Our passion positively influences our customers, colleagues, and partners
Value-Driven – We have an unrelenting focus on creating value for our stakeholders. We reward performance that increases the value of our company, and we live a culture where everyone thinks and acts like an owner
We hope this information is helpful to you in making the right decision when choosing your next employer!
Renuity, LLC provides the following inclusive hiring information: We are an equal opportunity employer and considers all qualified applicants equally without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability status.
