Additional Locations: US-MA-Marlborough
Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance At Boston Scientific, we'll give you the opportunity to harness all that's within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we'll help you in advancing your skills and career. Here, you'll be supported in progressing – whatever your ambitions.
About the role: Boston Scientific is seeking a seasoned marketing leader for the role of Senior Manager, Content Experiences.
The ideal candidate will champion innovative and customer-focused content strategies for the Urology division. Responsibilities include overseeing content strategy, leading teams, managing campaigns, and representing Urology in cross-functional initiatives. The role requires expertise in creative development and multi-channel content execution to drive impactful B2B and DTC customer engagement.
Your responsibilities will include: Lead the team in focusing on strategizing, architecting, building, and executing meaningful customer-facing content experiences. Oversee the team to guide on-brand, business-driving creative development, content creation, and asset creation for our business unit's entire portfolio. Foster a high-performance team culture and identify opportunities to actively coach and develop talent. Formulate and execute annual and long-range content functional and campaign plans across our portfolio: collaborate with the Director to set direction to achieve overall organizational objectives. Champion Boston Scientific brand standards and ensure application to all assets. Serve as a trusted advisor on messaging, creative expression, communication strategies, tactics, and approach. Stay abreast of innovative ways to create and deploy content (modular, AI) and drive creation and adoption of new processes and ways of working. Identify, partner with, and manage appropriate resources (i.e., vendor relationships, other internal departments, etc.) to ensure that content experiences are seamless, customer-centric, technically sound, data-privacy compliant, and meet business objectives. Communicate proactively to all levels of management and all stakeholders, managing expectations, timelines, and logistics. Develop and maintain budgets while ensuring cost-saving measures. Evaluate program impact and reassess objectives and outcomes; responsible for continuous improvement of the content experiences. Leverage and refine analytics and Key Performance Indicators for campaigns and content experiences, report on functional health and performance. Ensure Urology content experiences, maturity roadmaps, implementation, and enablement plans are appropriately aligned with other BUs, and best practices are shared globally. Contribute to leading, guiding, and driving our content experience transformation and journey towards truly omnichannel, customer-centric experiences. Keep abreast of industry standards and trends related to responsibilities and communicate information to the organization. Effectively communicate and recommend fresh innovative and relevant ideas/plans to business partners and gain alignment. Play a thought-leader role by sharing knowledge and best practices.
Minimum Qualifications: Bachelor's degree in Communications, Marketing, English, or another relevant field. 5+ years of experience leading, developing, and coaching a team with a minimum of 3 direct reports. 7+ years of experience in HCP and/or DTP marketing communications campaign management within the medical device, healthcare, biotech, or pharma industries. Similar experience in creative services, consulting, product, or strategic marketing is also acceptable. Marketing or agency/consulting experience of increasing responsibility. Solid understanding of brand management and principles. Deep experience in developing content and materials from concept through production for multiple applications, with a heavy concentration on digital storytelling and asset creation. Demonstrated ability to lead, collaborate, influence, and negotiate. Strong collaborative, leadership, analytical, quantitative, financial modeling, and strategic thinking skills. Outstanding interpersonal skills, including developing relationships at all levels within an organization (both internal and external), along with direct and indirect influencing to drive business objectives. Track record of success in leading cross-functionally and with global partners to develop plans and strategies to maximize collaboration and program utility in the interest of future market adoption potential. Travel required (35%); both domestic and international.
Preferred Qualifications and Competencies: Advanced degree such as an MBA or a master's degree in Communications, English, or another relevant field. Experience in the Medical Device industry. Previous experience in digital strategic planning and program development. Proficiency with Salesforce and Salesforce Marketing tools (Marketing Cloud, Customer Data Platform, Interaction Studio), Adobe Experience Manager, and WordPress. Thorough understanding of inbound and outbound email marketing, organic and paid search engine marketing, social media marketing, content marketing, website strategy, customer relationship management, webcasts/webinars, and more. Highly motivated with an action-oriented mindset. Exceptionally strong collaboration skills coupled with a "team-first" leadership philosophy. Requisition ID: 582191
As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.
So, choosing a career with Boston Scientific (NYSE: BSX) isn't just business, it's personal. And if you're a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you!
