Come do the best work of your life at Boulevard.As the Senior Customer Lifecycle Marketing Manager, you will develop and lead end-to-end lifecycle programs (email, push, in-app) to engage customers at every step of their journey post-purchase. You will create effective campaigns that delight and educate customers, drive feature adoption, generate referrals, and drive expansion in key accounts. You will scale lifecycle marketing and partner with cross-functional teams in Product Marketing, Content, Customer Experience, and more, to help customers increase their ROI with Boulevard.What You'll Do Here:Develop multi-channel lifecycle strategies, encompassing onboarding, engagement, retention, and upsell initiativesOwn the development and execution of targeted, personalized marketing campaigns throughout the customer journeyLeverage marketing automation tools (Customer.io and Chameleon), segmentation, and data analysis to reach the right audience with the right message at the right time. Use quantitative and qualitative data and insights to optimize campaigns, segmentation, content, messaging, and more. Partner with our Content, Education, Product Marketing, and Customer Experience teams to drive customer engagement, product education, feature adoption, account expansion and referrals. Partner with our Marketing and Communication teams to create beautiful on-brand campaigns.What You'll Need To Thrive:A customer-first mindset and a passion for making our customers wildly successful Excellent prioritization, problem-solving, writing, and analytical skillsA solid balance of attention to detail and strategic thinkingExperience with marketing automation, tracking, and reportingThe ability to analyze data and understand thewhatandwhybehind itProven success with reporting and optimizing campaign KPIs and hitting goals/OKRs5+ years of lifecycle marketing experience, preferably as part of a marketing team at a SaaS or technology companyAble to effectively switch between strategic and tactical environments within a fast-paced organizationFamiliarity with Salesforce and ESP preferredExpertise using marketing automation and analytics toolsSolid program management experienceIn-depth knowledge of CRM systemsHow we'll take care of you:Your total budgeted cash compensation for this role is between $125,000 and $180,000 USD, depending on your current skills, experience, training, and overall market demands. This range is subject to change, and there is always room for growth and advancement.
