About the Opportunity:
Join our dynamic team where we're revolutionizing the real estate landscape across New York City and New Jersey. At our company, we're not just a real estate platform; we're a community dedicated to helping people find their dream homes. If you're passionate about making a meaningful impact in the residential real estate industry and enjoy collaborating with a diverse team, we want to hear from you!
About the Role:
Are you an experienced marketer with a knack for crafting engaging campaigns? Our company is on the lookout for a Senior Lifecycle Marketing Manager to spearhead our omni-channel marketing initiatives. In this role, you'll lead the charge in developing strategies to enhance engagement among our valued B2B audience, comprised of real estate professionals. From optimizing existing campaigns to creating innovative new approaches, you'll play a pivotal role in driving partner engagement and achieving business objectives. If you're ready to take ownership of the end-to-end customer journey and drive measurable results, we'd love to have you on board!
What You'll Do:
Develop comprehensive lifecycle strategies tailored to our B2B audience, covering onboarding, engagement, retention, and upsell efforts.
Utilize data-driven insights to identify optimization opportunities and refine audience segmentation.
Lead the campaign creation process from start to finish, ensuring seamless execution and alignment with company objectives.
Define key performance metrics, conduct experiments, and deliver insightful reports to inform future strategies.
Foster cross-functional collaboration to maintain consistency across all customer touchpoints.
Provide strategic guidance to enhance user engagement and drive personalized customer experiences.
Who You Are:
You bring at least 8 years of experience in lifecycle, email, CRM, or engagement marketing, ideally within a B2B context.
Your expertise extends to B2B marketing methodologies and CRM channels, with proficiency in email marketing platforms like Iterable ESP.
You're a proactive problem-solver with exceptional communication skills and a keen eye for detail.
You thrive in dynamic environments and demonstrate resilience in the face of challenges.
You're highly accountable and adept at managing complex projects across multiple teams.
Your collaborative nature allows you to build strong relationships with various stakeholders.
You possess a data-driven mindset and excel at translating insights into actionable strategies.
You're organized, with strong project management skills and experience with tools like Jira.
About Us:
At our company, we're committed to reimagining real estate to make home a reality for everyone. As the leading real estate website in the United States, we empower individuals to find their perfect home through innovative digital solutions and unparalleled support. Our culture is rooted in innovation, equity, and inclusion, and we offer a range of benefits to support our employees' well-being and professional growth. Join us in shaping the future of real estate and making a difference in people's lives.
We are an equal opportunity employer dedicated to fostering a diverse and inclusive workplace. We celebrate differences and are committed to providing equal employment opportunities regardless of race, color, religion, gender identity, sexual orientation, age, disability, or veteran status. If you require accommodations during the application process, please reach out to us at our email address.
Employment Type: Full-Time
Salary: $ 103,200.00 164,800.00 Per Year
