Grade FResponsible for leading the Insights team to deliver actionable customer insights, developing strategy and managing the team's development of global insight frameworks, driving the synthesis, analysis and interpretation process to recommendation, and developing improved performance management for marketing programmes through extended usage of customer data. Entity:
Customers & Products Job Family Group:
Marketing Group Job Description: Could you lead our CRM transformation?
To deliver against the changing demands of the customer we must transform how we deliver CRM with real time personalized offers. This team will deliver key programs critical for the future vision of marketing in support of the business strategies and customer needs.
Personalised marketing will be a key building block for marketers both B2B and B2C. Lead the efforts to constantly transform CRM to meet the future needs. Enable the local market team across C&P to focus on delivery by looking 2-3 year out on CRM trends. Be the link into I&E to build the roadmap for CRM. Be the business lead for Salesforce relationship. Accountabilities: Manage the delivery of the CRM horizontal operating plan Delivery of savings in year and demand planning for future Prioritization of work w the business and I&E Single point of contact from I&E to business Lead the B2C migration to Salesforce Planning and requirement gathering Own the project plan Lead with bpforce UAT and Production test lead Own the CRM tech stack decisions and implementation. B2C spec include, including CDP SMS/Push/ etc Marketing automation tools CRM /customer analytics models SPA for bp force team and delivery of value (B2B CRM role) Deliver CRM best practices. Support for Armstrong and all Castrol CRM transformation activities CRM of Hub delivery, performance delivery CMA ownership across the businesses Link from Data use cases into business action Education University Degree or relevant equivalent MBA or equivalent degree would be advantageous Experience Experience in leading global cross functional team Experience in managing large, complex vendor relationship. Exceptional knowledge of CRM strategies Experience with working with Sales Force and other CRM systems Experience with marketing technology Proven experience working in multi country environment and with virtual teams Skills & Competencies Strong understanding of Marketing technology, specifically Salesforce Ability to influence global stakeholders in I&E and in the businesses such as Pulse, M&C and Castrol Strong commercial acumen to prioritize the activities in the roadmap and link to business value Expert in translating strategy into clear roadmap of activities including translating sector, market, consumer and competitor understanding into quantifiable value Strong influencing and team building skills, with an ability to build consensus and engagement with key stakeholders at all levels and across organizational and regional boundaries. Strong focus on performance delivery; results oriented. . Uses the power of big data to convert tangible CRM action plans in year and in the future Challenges the status quo with a view to putting customers at heart of business strategies and driving business growth. About us:
At bp, we provide an excellent working environment and employee benefits such as an open and inclusive culture, a great work-life balance, tremendous learning and development opportunities to craft a career path. We provide life and health insurance, medical care package and many others!
We support our people to learn and grow in a diverse and exciting environment. We believe that our team is strengthened by diversity. We are committed to crafting an inclusive environment in which everyone is respected and treated fairly. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform crucial job functions, and receive other benefits and privileges of employment.
Reinvent your career and help our business meet the challenges of the future.
Apply now!# Travel Requirement
Up to 25% travel should be expected with this role Relocation Assistance:
Relocation may be negotiable for this role Remote Type:
This position is fully remote Skills:
Agility core practices, Analytical Thinking, Brand Management, Commercial Acumen, Commercial acumen (Inactive), Communication, Creativity and Innovation, Customer centric thinking, Customer Journey Mapping, Customer Segmentation, Customer Service Design, Customer value proposition, Delivers an effortless customer experience, Developing creative marketing content, Digital fluency, Generating customer insights, Loyalty Management, Marketing strategy, Offer execution and growth, Proposition development, Retail Category Management, Sector, market, customer and competitor understanding, Sustainability awareness and action, Using market research effectively Legal Disclaimer:
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with disabilities may request a reasonable accommodation related to bp's recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an accommodation related to the recruitment process, please contact us to request accommodations.
If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.
