About Us
We're at the forefront of revolutionizing Connected Operations™, providing a platform that harnesses the power of Internet of Things (IoT) data to drive actionable insights and enhance operations across various industries. Our mission is to enhance the safety, efficiency, and sustainability of the vital operations that fuel our global economy. With a focus on sectors like agriculture, construction, transportation, and manufacturing, we're dedicated to digitally transforming operations on a large scale.
Working with us means shaping the future of physical operations. You'll be part of a team crafting innovative solutions such as Video-Based Safety, Vehicle Telematics, Apps and Driver Workflows, Equipment Monitoring, and Site Visibility. As a part of our growing company, you'll have the autonomy and support to make a meaningful impact as we build for the long term.
We're honored to have received several awards, including recognitions like Glassdoor's Best Places to Work 2024, Built In's Best Places to Work 2024, Great Place To Work Certified™ 2023, Fast Company's Best Workplaces for Innovators 2023, and Financial Times The Americas' Fastest Growing Companies 2023.
We believe in the transformative power of data to enhance safety, efficiency, and sustainability, and we invite you to join us on this thrilling journey.
About the Role
Our Integrated Marketing team plays a central role in all our marketing efforts. As an Integrated Marketing Manager, you'll be responsible for executing marketing programs to generate new prospects and advance existing opportunities for our sales teams. You'll leverage multi-touch inbound marketing programs and collaborate closely with Product Marketing, Field Marketing, and Sales to execute high-quality integrated campaigns, webinars, email nurtures, and direct mail campaigns.
This is an exciting time to join us, with clear opportunities for growth in team size, scope, and impact.
Why You Should Apply
Make a Real-world Impact: Your efforts will directly contribute to improving vital industries, from keeping essential services running to reducing emissions and ensuring worker safety.
Architect Your Career: We empower our employees to shape their careers. With a culture that fosters rapid career development and numerous opportunities for growth and experimentation, this role is just the beginning of your journey with us.
Exciting Opportunity: Our vision to digitize major sectors of the global economy needs your full dedication and creativity to bring ambitious ideas to life for our customers.
Join the Best: At our company, we succeed together, celebrate together, and support each other. You'll be part of a high-caliber team that encourages you to excel.
Responsibilities
Design and execute campaign strategies across the entire funnel, collaborating with Growth, Product Marketing, Customer Marketing, and Sales teams.
Forecast and measure the impact of demand creation activities on sales pipeline and revenue, continuously evaluating performance and ROI of campaigns to adjust tactics and strategy.
Develop best practices for audience segmentation and integrate them into campaign playbooks.
Create and execute campaign activations across various channels, including webinars, email, content marketing, direct mail, and more, turning new activities into ongoing programs.
Drive email campaigns, engagement and nurturing, advertising, webinars, sales enablement, direct mail, trade shows, social media, and more.
Minimum Requirements
4+ years of experience in demand generation, growth marketing, or relevant marketing roles.
Strong analytical skills with a track record of using data to drive business impact.
Highly collaborative with experience planning, building, and managing large-scale campaigns.
Excellent stakeholder management skills with the ability to communicate effectively cross-functionally and with executives.
Experience with Marketo (or similar marketing automation) and Salesforce.
Bachelor's degree or equivalent experience.
Preferred Qualifications
Expertise in B2B tech marketing with a passion for growth marketing.
Strong interpersonal skills with a high degree of initiative, capable of working effectively in and across teams.
Excellent writing skills with experience creating content for email, blogs, webinars, or web pages.
Experience with ON24 or Sendoso.
Diversity and Inclusion
We're committed to fostering an inclusive work environment where everyone, regardless of background, can thrive. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, gender, gender identity, sexual orientation, disability, age, or other protected characteristics.
Benefits
We offer a competitive total compensation package, remote and flexible working options led by employees, health benefits, charitable initiatives through Samsara for Good, and more. Explore our Benefits site to learn more.
Accommodations
We're dedicated to providing equal opportunities in employment for qualified individuals with disabilities. If you require accommodations during the recruiting process, please contact us.
Flexible Working
We embrace a flexible working model tailored to the diverse needs of our teams. While we have office spaces for those who prefer in-person work, we also support remote work when it aligns with our operational needs. Some positions may require proximity to our offices or specific geographic areas for collaboration, resource access, or service alignment. Our goal is to ensure all team members can contribute effectively, whether on-site, in a hybrid model, or fully remote.
Fraudulent Employment Offers
Beware of scams involving fake job interviews and offers. We do not charge fees at any stage of the hiring process. Official communications regarding your application will only come from our emails. For more information on fraudulent employment offers, visit our blog post.
Employment Type: Full-Time
Salary: $ 94,903.00 143,550.00 Per Year
