DESCRIPTION Prime Video offers customers a vast collection of movies, series, and sports - all available to watch on hundreds of compatible devices. U.S. Prime members can also subscribe to 100+ channels including Max, discovery+, Paramount+ with SHOWTIME, BET+, MGM+, ViX+, PBS KIDS, NBA League Pass, MLB.TV, and STARZ with no extra apps to download, and no cable required. Prime Video is just one of the savings, convenience, and entertainment benefits included in a Prime membership. More than 200 million Prime members in 25 countries around the world enjoy access to Amazon's enormous selection, exceptional value, and fast delivery.
In Prime Video's Customer Relationship and Marketing Tech (CRMT) team, our mission is to build and scale a holistic customer relationship management program and deliver automated and personalized marketing messages to Prime Video customers worldwide. Our team builds, maintains, and obsesses over our customer communication programs delivered in Prime Video's owned marketing channels and surfaces, including customer emails, app push notifications, WhatsApp, and Amazon.com promotions. Our vision is to make sure every Amazon customer is engaged with Prime Video and the Amazon ecosystem across all points of their lifecycle journey wherever they are.
To help us fulfill this mission, we are looking for a talented Principal Program Manager to oversee the performance and quality of Prime Video's automated marketing programs in outbound (Email, Push Notification, WhatsApp) and inside of the Prime Video app. This is a unique opportunity to play a key role in an incredibly fast-growing solution business. In this role, you will lead initiatives to drive program innovations and process improvements, oversee Outbound channel health, and drive optimizations for our existing email and push programs. You will develop a deep understanding of the automated marketing programs, identify product and process opportunities, and design solutions to drive program growth.
This position requires a proactive, highly motivated individual with an aptitude for critical thinking, program innovation, invent and simplify, and who can think big while also diving deep. The successful candidate will be a self-starter who is comfortable with ambiguity, is customer obsessed, analytical, detail oriented, and enjoy solving complex business problems. This role also requires strong collaboration and relationship-building skills as you will partner with Product and Tech teams, Global & Regional Marketing Teams and Senior Leaders.
Key job responsibilities
- Responsible for the overall performance and quality of Prime Video's automated marketing programs globally
- Define the quality bar for Prime Video automated marketing communications and establish mechanisms to review and inspect the automated programs.
- Optimize existing automated outbound programs to improve the customer experience and drive the channel growth
- Make significant improvements to marketing stakeholder engagement process, and deliver solutions that lead to longer term program success. Simplify program operations, add, refine, and remove procedures.
- Partner closely with WW stakeholders, share and learn best practices, and improve program processes to streamline updates and communications
- Measure and improve health of outbound channels and identify opportunities to better serve our customers and stakeholders
- Develop a deep understanding of our automated marketing programs and the inter-dependencies of the business problems
We are open to hiring candidates to work out of one of the following locations:
Seattle, WA, USA BASIC QUALIFICATIONS - 7+ years of cross functional project delivery experience, or a MBA and 5+ years of cross functional project delivery experience
- 7+ years of working cross functionally across several teams experience
- Experience managing, analyzing and communicating results to senior leadership
- Experience owning program strategy and end to end delivery
- Experience using data and metrics to drive improvements
- Experience implementing repeatable processes and driving automation or standardization
- Experience defining and executing program requirements
