This role is in the organization to lead theProgrammaticplanning withinVideomanagement and execution of the client's media strategy in order to maximize client business/marketing objectives.Thecore expectationof this role is to collaborate with Marketing Science and Strategy disciplines to align media efforts to other marketing efforts. This role is responsible for owning the day-to-day client and key third-party vendor relationships and managing workflows across the associate planners, planners, and senior planners on the team.Career Developmentis typically provided by the Media Director [or above] but can be modified to suit an account and/or office location. Nature of this roleof role is that of a 'contributor' and 'emerging leader'. Skills Developed Excellent understanding of digital media and the digital landscapeExpert knowledge of all digital channels including display, programmatic, video, mobile, social, and other emerging channelsAbility tobuild rapport and relationships across CM disciplines and with external partiesmulti-task and meet deadlines while paying attention to details.work effectively across multi-functional groups or geographic officeswork independently, while maintaining focus and productivity and able to ask for help when neededbe a strategic leader both internally and in client presentationsNotable Soft SkillsSuperb verbal and written communicator, demonstrates self-awarenessExcellent interpersonal skillsProject management, planning and organizational skillsDelegationFlexibilityHard SkillsExpert knowledge of standard and rich media ad trafficking software for display, video, mobile and other emerging channelsExpert knowledge of Google Campaign Manager trafficking and reporting, proficient DFP knowledgeProficient experience with eMarketer, Nielsen ComScore, Mintel, ForresterFamiliarity with Google ad products and Google Ad WordsProficient in MS Office, specifically ExcelActivities Performed Coordinate and oversee the management, trafficking, optimization and reporting of all campaign initiativesManage the billing team and provide final approval on all billing needsOversee and approve all media campaign set-up and execution, including working with other internal teams and clients to secure deliverablesProvide strategic insights and optimizations for all client reportsResearch and prepare new information for paid media plans, RFPs, and presentationsEvaluate, build and maintain relationships in the display and emerging media communityStay up-to-date on and advise the Media team on the latest trends in interactive marketing / media and developmentsLead the development of "Point of View" (POV) documents on new trends or special opportunitiesEvaluate client needs and escalate needs or issues as they arrive to leadershipDrive audience insights and channel strategySell in media initiatives to clientCollaborate with Marketing Science, Strategy and Creative on overall campaign direction
