Job Description The Media Planner manages all levels of media with an emphasis on digital media. Works with media planning team to develop and maintain strategic communication plans and media recommendations for a variety of clients and objectives. Drives workflow with flawless quality and ensures agency deliverables to clients meet or exceed expectations and are delivered on time.
Job Duties
Partners with Sales, Account Management, AD-ops, vendors and agencies advising and recommending the best media strategy for performance and reach of campaign goals with a focus on annual and quarterly planning Ensures account team and creative team are apprised of changes to the media plan Develops and fosters strong relationships with internal team and media partners Evaluates media opportunities and presents media plans and/or POVs clearly in writing and verbally Analyzes web metrics, provides monthly campaign performance reports to clients, and recommends optimizations when appropriate to improve media performance Handles all digital media billing using monthly tracking reports and invoice reconciliation Ensures that advertising messages align with ADRM objectives Monitors the performance of online and offline advertising campaigns and reporting the results to vendor/CPG and internal stakeholders Researches the current media landscape and stays up to date with the latest media trends Determines the most suitable media mix given the nature of each vendor/CPGs business, budget and preferred advertising media Building and maintaining relationships with vendor/CPGs, advertising platforms and media influencers Qualifications Strong knowledge of a range of online media platforms (websites, social media, etc.) and offline media such as print, TV and radio Ability to use a variety of advertising analytics tools, databases and spreadsheet programs to track and manage advertising campaigns (Salesforce, Placement IO) Excellent interpersonal and communication skills Proven analytical and organizational skills Effective at working under pressure and meeting tight deadlines Highly proficient in Microsoft Office (Outlook, Excel, PowerPoint) An independent self-starter who is self-directed yet also team-oriented Strong project management skills; must be well-organized with ability to multi-task on multiple projects Flexible and intuitive (can manage complex internal and client relationships) Bachelor's degree in Marketing, Advertising, Communications or Related Field 3 to 5 years of media planning experience in digital media Additional Information About Epsilon Epsilon is a global advertising and marketing technology company positioned at the center of Publicis Groupe. Epsilon accelerates clients' ability to harness the power of their first-party data to activate campaigns across channels and devices, with an unparalleled ability to prove outcomes. The company's industry-leading technology connects advertisers with consumers to drive performance while respecting and protecting consumer privacy. Epsilon's people-based identity graph allows brands, agencies and publishers to reach real people, not cookies or devices, across the open web. For more information, visit epsilon.com.
When you're one of us, you get to run with the best. For decades, we've been helping marketers from the world's top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services. Epsilon's best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, messaging and loyalty solutions. We process 400+ billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Positioned at the core of Publicis Groupe, Epsilon is a global company with more than 8,000 employees around the world. Check out a few of these resources to learn more about what makes Epsilon so EPIC:
Our Culture : Life at Epsilon : DE&I : CSR : Great People Deserve Great Benefits We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career.
Epsilon is an Equal Opportunity Employer. Epsilon's policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories. Epsilon will provide accommodations to applicants needing accommodations to complete the application process.
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