Marketing Specialist at DiningRD Overview: DiningRD is seeking a dynamic marketing professional with a focus on implementing creative strategies to increase exposure, generate qualified leads, and drive business. DiningRD serves the senior living industry with consulting dietitians and powerful foodservice software (SaaS).
Responsibilities: Lead Generation: Target lead generation within an existing client base for add-on services as well as developing new sales leads to feed the sales pipeline. Content Creation: Build our online presence through regular content posts, social media platforms and optimized website content. Social Media Strategy: Analyze and report on the performance and efficiency of campaigns; develop and monitor strategic marketing initiatives. Communications: Coordinate mailing lists and establishing contacts Agency Collaboration: Work with external agencies and vendors (writers, designers, etc.) as required. Market Research: Continually seeking and researching new sources of prospective customers while providing recommendations to marketing and sales leadership. Graphic Design: Develop and create marketing materials, such as sales and product collateral, ensuring brand guidelines. Sales Collateral Development: Write, proofread, and edit creative and technical content across different mediums. Channel Partners: Collaborate directly with integration partners on marketing campaigns to drive revenue opportunities. Web Management: Maintain the corporate website with updates and changes. Events Coordination: Plan and manage trade shows, conferences, events, and meetings. Qualifications: Bachelor's degree in marketing, Communications, Graphic Design, or related field. Marketing experience with a SaaS Company or Marketing a SaaS product. Strong intellect with problem-solving and analytical skills Experience with SEO, Social Media Platforms, WordPress, Microsoft Office, Canva Has an eye for design and detail? Excellent communication and presentation skills At least 5+ years of progressive experience in a marketing role Position reports to Vice President, Sales & Marketing and is in St. Louis
Salary Range: $70,000+ depending on experience.
