Universal Industries, Inc., founded in 1906, has been a bulk material handling industry innovator for over half of a century. Beginning with bucket elevators and belt conveyors, Universal's blue equipment is seen all over the country from fields to foundries and from quarries to food plants, with the company headquarters located in Cedar Falls, IA. Universal Industries, Inc. targets many different markets, from seed and grain to pet food and bullets and is an industry leader in the seed market because of our "gentle handling" elevators. Because of our growth and expansion, Universal has an immediate full-time opening for a high performing Marketing Specialist to help us meet our customer acquisition and revenue growth targets by keeping our company competitive and innovative.
Job Description The Marketing Specialist is responsible for planning and implementing marketing and advertising activities aimed at increasing sales and company growth. This highly adept individual will leverage their extensive experience with marketing concepts and analytical capabilities to develop a deep understanding of customer behavior. Leveraging this knowledge, the candidate will develop and execute strategies to target customers in new and existing markets.
Qualifications: BS/MS degree in Marketing or related field preferred. Knowledge of marketing digital tools and techniques Strong computer skills Knowledge of best SEO practices and Google Analytics Excellent verbal and written communication skills Strong analytical skills Highly developed creativity Strong problem-solving skills Adobe Creative Cloud applications and services (InDesign, Photoshop, Illustrator) Search engine advertising (Pay-per-click advertising, Google Ads) Marketing duties and responsibilities Develop and implement marketing strategies to drive traffic and generate leads. Producing marketing materials, including literature and advertising copy Collecting data and forecasting trends Conducting market research Creating advertising materials Managing administrative tasks Promoting company products and services Checking marketing activities of competitors Interdepartmental and dealer communications Analyzing consumer behavior and collecting data Planning and organizing promotional events and trade shows. Website management (WordPress knowledge a plus) Manage social media accounts and engage with followers to build brand loyalty. Universal Industries, Inc., is an EEOE and offers a competitive compensation and benefits package, including:
Health, Dental, and Life Insurance Short -Term and Long-Term Disability Flex Spending Accounts Paid vacation, sick leave, and holidays 401K plan with company match
