**Position**: Marketing Operations Manager
**Salary**: $108,700 to $141,350 per year
Our mission is to eliminate every barrier to mental health. We provide a comprehensive mental health solution for employers and health plans, utilizing clinically validated technology to tailor interventions for each individual, whether it's meditation, coaching, therapy, medication, or beyond. We collaborate with over 800 companies globally, ranging from startups to multinational Fortune 500 corporations.
Reporting to the Director of B2B Marketing & Operations, the Marketing Operations Manager will work closely with cross-functional teams to ensure the successful execution of integrated marketing campaigns, track campaign performance metrics, and optimize our marketing operations processes.
**Responsibilities**:
- Oversee end-to-end campaign production and execution, including audience segmentation, tracking, delivery, optimization, and stakeholder communication.
- Establish scalable processes for campaign setup, conversion, and database management.
- Manage marketing automation systems for email, landing pages, forms, etc.
- Develop and execute inbound marketing strategies to enhance web performance and lead flow management.
- Conduct web and CRO/LPO testing to enhance customer acquisition and pipeline goals.
- Collaborate with Demand Generation leads on pre and post-event operations.
- Ensure web UX aligns with brand standards and goals in collaboration with the brand and product teams.
- Manage the relationship with the web development agency.
**Requirements**:
- 5+ years of experience in Marketing Operations.
- Proficiency in Salesforce and Hubspot.
- Strong preference for experience in B2B company and go-to-market strategies.
- Leadership skills, collaborative project management abilities, and technical knowledge for day-to-day campaign operations.
- Proficiency in conversion rate optimization and A/B/multivariate testing.
- Familiarity with Google AdWords, Analytics, Tag Manager, Data Studio, Search Console, website optimization and personalization tools, Webflow, and SEO tools.
- Ability to thrive in a fast-paced, growth-oriented environment.
- Proactive approach to project management.
- Problem-solving skills and strong statistical and analytical abilities.
We encourage applicants who do not meet every requirement to apply.
**Benefits**:
- Health, Dental, Vision benefits from day one, with HSA and FSA options available.
- Numerous yearly no-cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.
- Generous sick days, flexible paid time off, and paid holidays.
- Fully paid parental leave and access to childcare and eldercare support.
- Fertility care support and reimbursement for related expenses.
- Competitive salary, incentive pay, equity, and employer-sponsored 401(k) match.
- Professional development reimbursement and donation matching.
- Flexible work arrangements and focus on employee well-being.
At our company, we are dedicated to building a diverse, inclusive, and authentic workplace. We value diversity in all aspects of employment and do not discriminate based on any legally protected characteristic. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans. If you require accommodation, please let us know.
Employment Type: Full-Time
Salary: $ 109,000.00 142,000.00 Per Year
