Growth Marketing Manager
Northeast Alternatives/Sapura is a growing, award-winning, seed-to-table cannabis retail brand specializing in the highest quality cannabis products Massachusetts and Michigan has to offer. Constantly focused on developing and ingenuity, NEA strives to achieve this by adding skilled and motivated team players. These goals are met by seeking out diverse, talented individuals to further the company's mission and provide unique and new ideas. As the business continues to grow, our team will continue to grow, allowing us to be the best in our specialized market. If you are motivated, eager to learn, dedicated, flexible and excited about joining an incredible industry, Northeast Alternatives is the perfect place to be!
Job Description:
Northeast Alternatives: Where Exceptional Talent Meets Cannabis Excellence
Are you ready to embark on a dynamic journey with an industry leader? Northeast Alternatives is more than just a cannabis company; we are an award-winning, rapidly growing brand that's redefining the cannabis experience in Massachusetts and Michigan. We specialize in bringing the highest quality cannabis products to our community, and we're on the lookout for exceptional talent to join our dedicated team.
NEA is looking for a Growth Marketing Manager for MA and for MI. The ultimate success of the person in this position will be measured by both attracting new retail and wholesale customers and retaining our existing ones. This will be done through a mix of marketing and analytics. The ideal candidate has in-depth digital/social media marketing skills and experience, and is also experienced in using all the marketing tools (e.g. advertising, billboards, community engagement, experiential/event marketing, etc.) to ultimately drive increasing business visibility and our retail and wholesale customer base.
The ideal candidate will recognize the diverse nature of the role with the need for a blend of digital marketing, event management, and local marketing experience. The ability to think outside the box and create compelling, innovative campaigns that can drive foot traffic and online engagement will be crucial.
This kind of hybrid role recognizes the importance of omnichannel and community-focused marketing strategies. It represents an exciting opportunity for any marketer with a penchant for creativity, a love for community engagement, and a passion for cannabis and retail sales!
Duties/Responsibilities:
Social Media & Digital Marketing: Develop and manage online campaigns, manage social media platforms, and create engaging content that raises brand awareness and engagement.
Event Planning & Management: Develop, plan, and execute events that entice the community and encourage foot traffic to your facilities.
Community & Relationship Building: Engage with the local community and form partnerships with local businesses for cross-promotional activities.
Local Advertising: Implement local advertising campaigns, including traditional mediums like billboards, flyers, and mailers, to capture the attention of the local demographic.
Brand Presence: Ensure the brand is visible and actively engaged within the local community and online platforms.
Required Skills/Abilities:
Communication: Effective verbal and written communication is key.
Creativity: Developing unique, attention-grabbing campaigns and events.
Analytical: Ability to analyze the effectiveness of campaigns and make data-driven decisions.
Organizational: Managing multiple projects, vendors, and stakeholders efficiently.
Attention to Detail: Ensure all work is mistake free and of an exceptional standard.
Collaborator/Team Player: Work in partnership with the retail store managers to drive foot traffic.
Negotiation: Ability to forge mutually beneficial partnerships with local businesses and vendors
Education and Experience:
College graduate, preferably with a focus in marketing/communications.
Minimum of 2+ years working in social media
Experience with brand activation preferred.
Proficiency in Microsoft Word, Excel, Office and Social Media platforms.
Experience with Photoshop, InDesign, Canva a plus.
Experience with multimedia production/photography and videography experience a plus.
Excellent attention to detail and organizational skills.
Excellent written and verbal communication skills.
Physical Requirements:
Ability to sit, stand, stoop, twist, reach, stretch, walk, perform repetitive motions
Must be able to lift 25 lbs
Perks/Benefits:
Employee Discount
Paid Time Off
Paid Training
Free Uniform
Vision & Dental Insurance
Health Benefits and more…
The Ideal Candidate:
Has Cannabis Industry Experience
Check out our careers page to see all that NEA has to offer
Click Here!
Northeast Alternatives has a strong commitment to Diversity, Equity, and Inclusion and aspires to be reflective of the diverse communities we serve. We aim to attract and hire qualified candidates who hold these same values, provide diverse perspectives, and contribute to creating a workplace where all employees experience a sense of belonging.
Northeast Alternatives is proud to provide equal employment opportunities to all employees and applicants regardless of race, color, religion, sex, gender, sexual orientation, age, national origin, ancestry, disability, genetics, Veteran status or any other characteristic protected by state, federal and local laws. In addition to federal law requirements, NEA complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.
EEO M/F/D/V
NOTE: This job description is not intended to be all-inclusive. Employees may perform other related duties as assigned to meet the ongoing needs of the organization.
#J-18808-Ljbffr
