Essential Job Functions: • Support annual site marketing plans, in line with Merlin.
• Ensure that all telephone calls and postal inquiries are dealt with promptly and that all potential opportunities are followed up.
• Ensure that the administration linked to the following is maintained and updated according to company guidelines and best practice.
• Leaflet distribution – including execution and monitoring.
• Promotions – from concept to delivery including analysis.
• Website updated, to manage all local content.
• Send relevant press releases to appropriate press by required date.
• Build effective relationships with local, regional and trade press.
• Keep diary of all press coverage and ensure a monthly PR pack is maintained and sent to relevant brand central teams.
• Support the PR Manager with PR activity as required.
• Contribute views and recommendations in relation to any aspect of the attraction developments which may impact on the public 'image' of these attractions.
• In conjunction with the cluster marketing team, General Manager, and the Central Marketing team, identify, secure, and execute regional and local sales promotions.
• Work with third parties to deliver a minimum of local/regional promotions per year.
• Support annual site marketing plans, in line with Merlin.
• Ensure that all telephone calls and postal inquiries are dealt with promptly and that all potential opportunities are followed up.
• Ensure that the administration linked to the following is maintained and updated according to company guidelines and best practice.
• Leaflet distribution – including execution and monitoring.
• Promotions – from concept to delivery including analysis.
• Website updated, to manage all local content.
• Send relevant press releases to appropriate press by required date.
• Build effective relationships with local, regional and trade press.
• Keep diary of all press coverage and ensure a monthly PR pack is maintained and sent to relevant brand central teams.
• Support the PR Manager with PR activity as required.
• Contribute views and recommendations in relation to any aspect of the attraction developments which may impact on the public 'image' of these attractions.
• In conjunction with the cluster marketing team, General Manager, and the Central Marketing team, identify, secure, and execute regional and local sales promotions.
• Work with third parties to deliver a minimum of local/regional promotions per year.
visibility in the promotional location.
• Prepare marketing reports by collecting, analyzing, and summarizing sales data.
• Main responsibilities may vary based on site assigned.
• Other duties as assigned.
Main Responsibilities:
• Ensure that the administration and process linked to the following is maintained and updated according to company guidelines and best practice:
• Leaflet distribution
• Promotions (including analysis)
• Mass Media
• Digital: E-commerce, CRM, and Website
• Network with local commerce and organizations (e.g. other attractions, schools, local groups, etc.)
• Assist in management of agencies to ensure all deadlines and milestones are met.
• Evaluate promotions to understand effectiveness of the mechanics, offers and promotions.
• Ability to measure ROI for sales initiatives.
• Ability to influence at all levels.
Health & Safety: Employees are responsible for the safety of themselves, their colleagues, and guests (where appropriate), in line with the Group Policy (HS001) and the law. They must ensure that they follow safe working procedures for all work activities that they undertake, and they must not use any tools or equipment for which they have not been trained. Where incidents do occur, they must ensure that they are reported to their line manager and must cooperate with any investigation as appropriate.
Education and Experience: College degree in a communication, marketing and/or related field, or equivalent experience preferred. Experience in promotions and/or marketing specifically in developing and executing promotional partnerships appreciated. Extensive knowledge of Microsoft Office- PhotoShop and/or video editing is a plus. Excellent communication and motivational skills. ·Proven ability to work on multiple projects simultaneously and multitask as necessary. Great organization skills, detail oriented and self-starter. Ability to work with people from all levels of discipline. Open to new learning and quickly adapts to change. Requires basic computer skills to enter customer data with the ability to type accurately at least 25wpm.
Work Environment:
Various inside and outside locations with varying temperatures and floor surfaces.
Benefits: Perhaps the biggest benefits of joining us are the outstanding opportunities for career development within our exciting, global organization.
Flexible hours. 30% discount in the retail store. Merlin Magic Pass which gives you free admission to Merlin attractions worldwide. Competitive 401K. Discounts through the Merlin Marketplace Website – on almost anything you buy online. FUN working environment and much more! About Us Merlin Entertainments is a global leader in location-based, family entertainment. As one of the world's largest attraction operators, we create and deliver memorable, immersive brand experiences for our millions of guests. We put all our energy into creating magical memories for our guests. With 67 million visitors every year, that's a lot of unforgettable moments.
Everyone Matters at Merlin. We want to ensure that everyone can perform their best at interview, so if you have any additional requirements due to ill health or a disability, please contact our friendly team to have a discussion.
From USD $17.00/Hr.
