The Marketing Communications Manager role will assist in the development and leading the execution of the annual marketing plan that will enhance and support our client's brand at local County Public Schools. The position will implement internal communications to inform, engage, educate employees while building advocacy for the company and brand. The Marketing Communications position will also be responsible for external communications with clients, community constituents in accordance with the education County Public Schools strategy.
The position requires collaboration with the Regional Marketing Director and cross-functional team members, operations, vendors, partners, and local agencies, and other third parties such as vendors and agencies.
Responsibilities: • Employee Communications: Support Public School in planning, development and execution all written communications and videos. Develop, refine, execute, and oversee content development for all existing vehicles for internal communications including but not limited to monthly messages, other employee communication, email protocols and workload improvement initiatives. Develop key communications, presentations, and scripting/presentation notes. Oversee content and implementation of business unit meetings, videoconferences, and events.
• Communications Plan/Strategy: Develop and manage a comprehensive client / constituent (principals, employees, teachers, parents, community leaders, school administration) communications plan to include newsletters, monthly-joint-review templates, annual review template and process. This is to include distribution, tracking and measurement.
• Success Stories/Best Practices: Working closely with School functional leaders and area managers, set-up a process to systematically and periodically capture best practices, successes, innovative programs, and other efforts to generate awareness and advocacy for Public Schools in the marketplace. Develop plans to share these through client communication tools (newsletters and MJRs) and via other channels such as social media, and website.
• Relationship Development and Support: Collaborate with senior County Public Schools leadership in the documentation of success stories and achievements for retention efforts. Provide strategic direction for driving client advocacy that aligns with our value proposition. Work in collaboration with the sector and local community engagement team to develop plans for additional advocacy. Support development of case studies, client/key constituent testimonials, best practices, innovation stories, and other information in support of the communications plan.
• Field Communications Tools/Templates: Develop, implement, and continuously improve operator communications templates to use with clients, client constituents and campus/district communities. Ensure the alignment of the tools with sector messaging and enterprise brand standards.
Qualifications: Bachelor's Degree A minimum of 2 years' experience in marketing PR, Marketing and/or Corporate Communications experience. Superb writing skills are required. Microsoft proficiency in Word, Power Point and Excel is a requirement Project management experience is a plus. Education and/or services marketing experience a plus. Experience or demonstrated ability to work effectively in a team-based environment within a matrix organization. Experience managing multiple projects on a tight deadline. Experience in design programs is a plus On-Site Marketing Location on site
