Manager Marketing

Full job description SCOPE OF ROLE:
The Marketing Manager will oversee integrated marketing for the Industrial Bearing & Components industry, driving global campaigns for brand awareness, lead generation, pipeline acceleration, and revenue growth. Manage strategic customer segmentation, targeted campaigns, and programs to expand global market share through new customer acquisition, increased sales and retention, and successful product launches. Align activities with business goals by understanding customer workflows and market needs.
The ideal candidate will have a proven track record in developing and executing global integrated marketing campaigns that build awareness, generate leads, accelerate pipeline opportunities, and generate revenue.
MAJOR RESPONSIBLITIES
Establish and maintain credibility as a highly-valued subject matter expert in assigned responsibilities Guide and collaborate with business stakeholders on a targeted go-to-market (GTM) plan for the assigned business portfolio, covering market assessments, marketing strategy, segmentation, and programs to drive lead generation, upsell, cross-sell, and retention. Collaborating with the Divisional Marketing teams and Product Managers to understand and refine market segment needs and customer personas for aligning product positioning and messaging. Create resonating value propositions and messaging guidelines by translating research and divisional goals into actionable business insights, demonstrating a robust understanding of markets, customers, industries, products/services, and competitors. Suggest, develop, implement, and assess marketing campaigns across diverse customer personas and sales channels, including lead generation, thought leadership programs, webinars, event marketing, etc. Cultivate expertise and impact in designated vertical markets and associated products to enhance marketing campaigns. Partner with product marketing and the team to strategize and oversee activities that draw target audiences to our content (blog posts, whitepapers, reports, webinars, infographics, etc.). MINIMUM QUALIFICATIONS
A bachelor's degree in marketing or communication is required 5+ years of experience in marketing programs and/or marketing campaigns Have proven experience of managing B2B campaigns Experience in Salesforce Pardot is mandatory in setting up, executing, and analyzing campaigns Experienced with SEO and SEM tactics, keyword research and Google Analytics Ability to successfully manage multiple campaigns running at the same time and adhering to completion target dates and budget goals Understand current marketing trends Self-starter, desire to learn and contribute LEADERSHIP COMPETENCIES
Customer Focus - We are seeking a candidate who excels in Customer Focus, demonstrating the ability to build robust customer relationships and deliver solutions with a customer-centric approach. The ideal candidate will prioritize understanding and meeting customer needs, ensuring satisfaction, and actively contributing to the development and implementation of strategies that enhance the overall customer experience. Strong communication skills and a proactive mindset in anticipating and addressing customer concerns are essential for success in this role. Business Insight - Capable of applying in-depth knowledge of business and the marketplace to drive the organization's goals forward. The ideal candidate will possess the analytical skills necessary to understand market trends, competition, and industry dynamics, contributing valuable insights to strategic decision-making. The ability to translate business intelligence into actionable initiatives that support organizational objectives is a key requirement. The successful candidate will play a pivotal role in guiding the organization's growth and success through an evolutionary understanding of the business landscape. Communicates Effectively - Expertise in communication leadership, specifically in developing and delivering multi-mode communications. The successful candidate will excel in conveying a clear understanding of the unique needs of diverse audiences. This role requires the ability to adapt communication styles across various channels to ensure effective engagement and comprehension. Strong interpersonal skills and the capability to tailor messages to resonate with different stakeholders are essential for success in this position. Instills Trust - Capable of gaining the confidence and trust of others through qualities such as honesty, integrity, and authenticity. The ideal candidate will exhibit transparent and ethical behavior, fostering an environment where trust is a cornerstone of professional relationships. This role requires effective communication and interpersonal skills to establish credibility and inspire confidence among team members and stakeholders. The ability to lead with integrity and authenticity is paramount for success in this position. Self-Development - This role requires a mindset of continual improvement, a willingness to embrace challenges, and the ability to adapt to evolving circumstances/priorities. The successful candidate will be dedicated to expanding their skills and knowledge, contributing to a culture of ongoing learning and sharing within the team and organization. Benefits
Medical, Dental, Vision and Prescription Drug Coverage
Spending accounts (HSA, Health Care FSA and Dependent Care FSA)
Paid Time Off and Holidays
401k Retirement Plan with Matching Employer Contributions
Life and Accidental Death & Dismemberment (AD&D) Insurance
Paid Leaves
Tuition Assistance
About Regal Rexnord
Regal Rexnord's 30,000 associates around the world help create a better tomorrow by providing sustainable solutions that power, transmit and control motion. The Company's electric motors and air moving subsystems provide the power to create motion. A portfolio of highly engineered power transmission components and subsystems efficiently transmits motion to power industrial applications. The Company's automation offering, comprised of controllers, drives, precision motors, and actuators, controls motion in applications ranging from factory automation to precision tools used in surgical applications.
The Company's end markets benefit from meaningful secular demand tailwinds, and include factory automation, food & beverage, aerospace, medical, data center, warehouse, alternative energy, residential and commercial buildings, general industrial, construction, metals and mining, and agriculture.
Regal Rexnord is comprised of three operating segments: Industrial Powertrain Solutions, Power Efficiency Solutions, and Automation & Motion Control. Regal Rexnord is headquartered in Milwaukee, Wisconsin and has manufacturing, sales and service facilities worldwide. For more information, including a copy of our Sustainability Report, visit RegalRexnord.com.
Equal Employment Opportunity Statement
Regal Rexnord is an Equal Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex/gender, sexual orientation, gender identity, age, ancestry, national origin, marital status, citizenship status (unless required by the applicable law or government contract), disability or protected veteran status or any other status or characteristic protected by law. Regal Rexnord is committed to a diverse and inclusive workforce. We are committed to building a team that represents diverse and inclusive backgrounds, perspectives, and skills. If you'd like to view a copy of the company's affirmative action plan or policy statement, please email
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. Equal Employment Opportunity Posters
Notification to Agencies: Please note that Regal Rexnord Corporation and its affiliates and subsidiaries ("Regal Rexnord") do not accept unsolicited resumes or calls from third-party recruiters or employment agencies. In the absence of a signed Master Service Agreement or similar contract and approval from HR to submit resumes for a specific requisition, Regal Rexnord will not consider or approve payment to any third-parties for hires made.