Purpose & Overall Relevance for the Organisation: Support the development of an integrated, horizontal marketing communication approach for select US Sports product concepts and key sport moments to create demand for the adidas brand.
Key Responsibilities: Create & execute comms plans with consistent and clear objectives / KPIs for reach, resonance and reactions. Support development of communication tools from conception to implementation, ensuring all projects are on brief, on budget and meet brand standards. Assist with management of global and local agencies across projects and activities for the business unit: agency briefing process and development of concepts and creative elements. Collaborate with local markets and global brand comms on the activation of annual category plans. Support consistency across all sport categories to ensure clear adidas US sports takeaways that ladder to the overall strategy Support horizontal planning for brand communication function within BU Oversee seasonal sample process in support of photoshoots, partner seeding, key moments on behalf of US Sports Support precap and recap process in accordance to NAM Activation Planning Process by tracking US Sports projects, collating results, learnings and best practice sharing Maintain, track and manage budget for brand communications function within BU Key Relationships: US Sports BU Leaders & NCAA Leadership
X-Category Brand Communications Teams
NAM Brand Comms Planning
adidas Local Markets
adidas Finance / Controlling
adidas Procurement
Creative Agencies
External partners and key accounts
Knowledge, Skills and Abilities :
Ability to influence without authority by building productive relationships with constituents. Good understanding of consumer behavior , brand building, demand creation, digital, and planning. Strong marketing experience (i.e. communications, campaign development and execution, ecommerce, digital). Understanding of an ever-changing marketing landscape and strong experience in project management. Ability to influence and collaborate with internal and external multidisciplinary groups: product marketing, design, advertising, PR, digital, retail, events, consumer engagement, ecom, newsroom etc. Strong written and verbal communication skills Understanding of and passion for the sports industry inclusive of NCAA. Requisite Education and Experience / Minimum Qualifications: Degree in Marketing, Communications, Retail, Digital or a related field. 3+ years' industry and / or relevant work experience.
