Job Description: The LSM Manager is responsible for assisting Franchise Owners with Local Store Marketing (LSM) efforts that will create brand awareness, drive traffic, develop strong community ties and build sales for Cowboy Chicken restaurants.
Reports to
Director of Marketing
Main Accountabilities
• Develop local store marketing plans designed to generate new customer visits, increase customer frequency, and grow average check.
• Develop strategies for marketing and PR plans to deliver our brand message and grow sales with our promotional programs.
• Build a comprehensive catering sales building strategy to meet and exceed catering sales revenue objectives. Track and analyze sales progress and business trends. Work with local Catering Sales Manager to execute local strategies within their designated areas.
• Partner with Grand Opening team to support successful grand openings, including training and development to start marketing initiatives.
• Analyze data to make decisions for promotional activity that results in growing sales, transactions and/or check average trends in a positive manner.
• Identify local community partnerships, fundraising, group sales sponsorships, events and festivals.
• Establish strong relationships with our Franchise Owners and Operations Directors, positioned as their main point of contact on LSM.
• Educate and ensure brand standards compliance. Display good judgment in determining "on-brand" and "off-brand" field requests to ensure all LSM work aligns with the larger strategy.
• Track and measure results of all local marketing initiatives, leveraging the results to continually refine and improve local marketing programs.
• Coordinates test market implementation, monitors results and provides feedback. Aggregates competitive intelligence and conducts analysis of marketplace trends. Provides competitive information including pricing information.
Requirements
• Bachelor's in Marketing/Business, PR, Marketing Communications, or related field
• 3-5 years of restaurant and/or franchised group experience with in-depth knowledge of all factors affecting sales including consumer behavior, as well as competitive and promotional impact on sales, media planning and execution, competitive analysis, and local planning implementation
• Proven track record of delivering execution that drives both traffic and sales
• Strong interpersonal, written, communication and relationship building skills
• Solid project management skills with excellent organizational skills and ability to maintain composure under pressure
• Financial acumen including ability to calculate costs and forecast ROI results.
• The ability to teach, drive, and coach relationship marketing across the system.
• Ability to think strategically and execute plans tactically using a positive approach.
• Strong planning and project management skills with the ability to work well under pressure and manage multiple projects in a fast-paced environment with excellent attention to detail.
• Must be dynamic, high-energy in a fast-paced environment and possess strong interpersonal and skills
• Self-motivated with the ability to work both independently and collaboratively. Must be a Team player, working with marketing team, DOs and restaurant GMs and team members to achieve the key desired results
• Proficiency with Microsoft Office Suite programs, including Word, Excel, and PowerPoint.
• Works remote with 50% travel, mostly in Texas but occasionally out of state as needed.
We might be the oldest Cowboy Chicken in these parts, and sure, we might look like we are from the 80's, but hey, a lot of good things came from the 80's! As the oldest operating Cowboy Chicken, we pride ourselves on serving fresh all-natural wood fire chicken in a friendly atmosphere. From the moment you drive up, you can see chickens roasting on an open fire, enticing you to come inside. While you are here, try some of our enchiladas or homemade peach cobbler, you will be glad you did! So, come on by and check out the Rottissaflame, you will be glad you did!
