SalesForce Specialist QA Lead Dearborn, MI Long-term contract NOTE: W2 Role/. As a Salesforce Marketing and Testing Specialist, your responsibilities would involve leveraging Salesforce's marketing automation and QA testing tools drive quality assurance of marketing campaigns, lead generation, and customer engagement strategies. Here's a breakdown of key responsibilities:
Campaign Management Test Planning: Plan, execute, and optimize marketing campaign test plans using Salesforce Marketing Cloud or other Salesforce marketing and testing automation tools. Develop campaign strategies, target audience segmentation, content creation, scheduling, and tracking of campaign performance metrics.
Customer Segmentation and Personalization Testing: Plan and execution testing to validate segmentation of customer data stored in Salesforce CRM based on demographics, behaviors, preferences, and engagement history. Utilize segmentation criteria to tailor marketing messages, offers, and content to specific audience segments and personas.
Analytics and Reporting: Monitor and analyze key marketing performance metrics and KPIs using Salesforce Marketing Cloud Analytics Studio or similar reporting tools. Generate reports, dashboards, and visualizations to track campaign effectiveness, ROI, attribution, and customer engagement across multiple channels.
Integration with Sales Processes: Collaborate with sales teams to align marketing efforts with sales objectives and processes within the Salesforce ecosystem. Ensure seamless integration and synchronization of marketing data, leads, opportunities, and campaign ROI tracking between Salesforce CRM and Marketing Cloud.
Content Management: Coordinate testing of various content across various marketing channels, including websites, blogs, landing pages, and social media platforms.
Compliance and Data Governance: Ensure compliance with data privacy and ADA website requirements.
Training and Support: Provide training, guidance, and support to marketing teams, stakeholders, and end users on Salesforce marketing testing and automation tools, features, and best practices. Foster adoption of marketing technology solutions and empower users to leverage Salesforce capabilities effectively.
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