Position Description Updated May 8, 2024
Title: Email Marketing & Website Associate
D ivision: Marketing & Communications
Reports to: Director of Marketing Content Strategy
Position Status: Part-time; Non-Exempt; In-person
Pay rate: $18.00/hour
Position summary: The Email Marketing & Website Associate's primary responsibilities are developing the marketing email communications for the Virginia Museum of History & Culture (VMHC) and managing the VirginiaHistory.org website. For email communications, this includes email creation and delivery, segmentation management, A/B testing, campaign funnel development, and analytics reporting. For the website, this entails site edits and updates as needed and regular site audits to continually improve user experience.
Duties & Responsibilities: Email Marketing (Primary responsibilities):
Builds and sends email communications to museum's subscriber lists, defining user types and creating components/templates by audience (members, nonmembers, new subscribers, families, etc.) Manages segmentation and list builds for targeted audiences through museum's CRM system Produces campaign analytics reporting for full audience and targeted segments, translating findings into recommendations for improved campaign design and reach Creates new campaign funnels and reengagement strategies by user type Develops, implements, and evaluates results of A/B tests Conducts regular email communications audit and makes recommendations to enhance engagement Website Management (Secondary responsibilities):
Makes content edits both proactively and upon departmental request Manages website including conducting regular content audits and optimization focused on improving usability, accessibility, and visual appeal to increase conversion Knowledge, Skills & Abilities Necessary: Experience with online email platforms (ex. MailChimp, Constant Contact, WordFly) Experience with web CMS (ex. WordPress, Drupal) Experience with digital analytics & reporting (including Google Analytics) Familiarity with CRM databases Familiarity with HTML5 and CSS Knowledge of current trends in accessibility, SEO, and CX standards Self-motivated and comfortable taking initiative to analyze existing processes and make recommendations for improvements, while also able to collaborate with a team on organizational priorities and campaigns Education & Experience Requirements: Bachelor's degree in marketing, email communications, website management, or related field or equivalent professional experience Experience in email marketing, including targeting and segmentation Note & Special Requirements: Interest in history and/or knowledge of Virginia history & culture preferred Official title: Digital Marketing Associate Work schedule: In-person, 16-20 hours per week, Monday through Friday Retirement and sick leave benefits available Application: If interested in this job opportunity, please apply and upload your cover letter and resume to .
The Virginia Museum of History & Culture is owned and operated by the Virginia Historical Society - a private, non-profit organization established in 1831. The historical society is the oldest cultural organization in Virginia, and one of the oldest and most distinguished history organizations in the nation. For use in its state history museum and its renowned research library, the historical society cares for a collection of nearly nine million items representing the ever-evolving story of Virginia. The Virginia Historical Society is an Equal Opportunity Employer.
