Email Marketing Manager

Job summary
Manager of Email Marketing responsible for customer acquisition and retentionCreate, execute, and measure email marketing strategyCollaborate with stakeholders to drive campaign performance
Job seniority: mid-to-senior level
Responsibilities
• Lead email marketing campaign execution• Optimize and evolve email marketing programs• Automate processes in Salesforce Marketing Cloud• Analyze user behavior and implement A/B testing• Partner with cross-functional teams to increase revenue• Measure, analyze, and report on campaign performance• Stay updated on industry trends• Monitor and maintain data quality in marketing database
Requirements
• 4-year bachelor's degree or equivalent work experience• 4+ years of work experience in Email Marketing or similar role• Experience in HTML and troubleshooting email formatting• Experience with Salesforce Marketing Cloud• Knowledge of advanced email and digital marketing trends• Experience in email deliverability, inboxing methodology, and IP management• Ability to work with technical cross-functional teams• Experience with MessageBird/Sparkpost is a plus
Key Skills Needed
• Email marketing• Marketing management• HTML• Salesforce Marketing Cloud• Advanced email and digital marketing• Email deliverability and IP management
Benefits
• Medical, dental, vision insurance• 401(k) matching