At Cracker Barrel, our mission is Pleasing People. This is evident from the moment you walk through our doors, with the first smile that greets you, from the items in our retail store to the food on the table, we welcome you home! The Director of Third Party and To-Go Strategy will be a pivotal leader within our organization, responsible for driving the profitability and growth of our to-go channels. This role encompasses strategic oversight of third-party aggregator relationships (Uber Eats, Grub Hub, Door Dash, etc), individual to-go initiatives, and collaboration with internal teams to align menu offerings and marketing strategies. The successful candidate will possess strong negotiation skills, a deep understanding of the restaurant industry, and a passion for innovation.
P&L Management: Assume full accountability for the profitability and financial performance of the to-go channel, ensuring revenue targets are met and expenses are effectively managed. Aggregator Relationships: Cultivate and maintain strategic partnerships with key third-party aggregators such as DoorDash, Uber Eats, and others. Lead negotiations to optimize terms and drive mutual growth. Cross-Functional Collaboration: Collaborate closely with menu and marketing teams to develop and execute strategic plans that align with company objectives and customer preferences. Operational Excellence: Work closely with the operations team to establish efficient processes and workflows for executing to-go orders across various channels. KPI Development and Analytics: Develop and implement key performance indicators (KPIs) to measure the success and impact of initiatives. Leverage data analytics to drive informed decision-making and identify areas for improvement. Innovation and Testing: Drive innovation by spearheading the testing of new products and services within the to-go channel. Stay abreast of industry trends and emerging technologies to maintain our competitive edge. Experience and Education Bachelor's degree in Business Administration, Marketing, Hospitality Management, or related field. MBA preferred. Minimum of 8-10 years of relevant experience in the restaurant industry, with a focus on to-go strategies, third-party partnerships, and/or operations management. Proven track record of successfully managing P&L and driving profitable growth within a multi-unit restaurant environment. Strong negotiation skills with a demonstrated ability to build and maintain strategic relationships with external partners. Exceptional leadership and communication skills, with the ability to collaborate effectively across cross-functional teams. Analytical mindset with proficiency in data analysis and performance measurement.
Entrepreneurial spirit with a passion for innovation and driving continuous improvement. Knowledge and Skills Develop business cases and partner with PF&A to develop ROI models Ability to lead multiple projects in a fast-paced environment Strong oral and written communication skills Strong organizational skills Supervisory and leadership ability Strong Problem Solving and analytical ability Decision making and problem solving skills Knowledge of the project management process Knowledge of financial analysis Knowledge of product development process Knowledge of research methods
