Director, Performance Marketing - LoopNetJob DescriptionCoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world's real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives.We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our customers. We've continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry, for our customers, and even our competitors. We continue that effort today and are always working to improve and drive innovation. This is how we deliver for our customers, our employees, and investors. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate.LoopNet:LoopNet, the most popular place to find a space, is the #1 global commercial real estate marketplace.?With more than 13 million global unique monthly visitors, LoopNet provides brokers,buyersand sellers with what they need to meet and make deals.?LoopNet hasestablisheditself as the most effective and far-reaching digital marketplace for commercial real estate owners and brokers. We are not done yet! We continue to focus on driving expansion?by increasingmarketshare in the US and abroad, continuously innovating and enhancing the product and growing a powerhouse global team to reach our goals.??Learn more aboutLoopNet.??Role Description:This positionis responsible formarketing performance globally while growing revenue through our self-service ecommerce channel.You will increase lead generation for field and inside salesas well asimprove the ROI and overall volume of sales delivered through marketing-influenced leads.Maximize the performance of all digital advertising output, acting as the performance center of excellence in the department. This role is critical to the successful delivery of the marketing strategy, and the success of the company.This role offers a hybrid work schedule of 4 days a week onsite with 1 dayremote.Responsibilities:Managing a teamofa digitalmarketingmanageranda data analyst, ensuring A-grade performance.Devising marketing activities including digital lead generation, inbound marketing, social media advertising, digital advertising, and conversion rate optimization with the purpose of achieving our performance objectivesWorking with your direct reports and other contributors in the marketing department and the wider business to deliver those activitiessuccessfullyObserving performance data and suggesting ways to further improveresultsDevise a scalablemethodologyfor expanding our performance marketing activities into new launch markets as we expand globally, solving for translation and localization in collaboration with in-market country marketingmanagersAdvising colleagues on the performancecomponentof their marketing initiatives; making recommendations on how product and brand marketing initiatives can drive performanceoutcomeSteering our data and analytics strategy to deliver improved transparency on performance metrics, marketing attribution and return oninvestmentExploring new opportunities for performance marketing and writing detailed business plans for their adoptionOverseeing the production of management reporting including a monthly management reportBeing a leader in the marketing department; working with the Vice President to define anddemonstratethe culture of the team, settinghigh standardsand leading byexampleQualifications:Bachelor's degree from an accredited, not-for-profit University or CollegerequiredA track recordof commitment to prior employers10+ years of professional marketing with demonstrable experience in digital and performance marketing for B2B or B2C firms where digital is a key route to market5+ years of experience directly managing a teamwithin marketing or productmarketingA skilled people manager witha track recordof hiring and managing a team of A-performersStrongworking knowledge of the following disciplines: Digital display advertising, Paid and organic social,lead generation and lead nurturing, Content marketing and inbound marketing, Marketing automation, Lifecycle / journey mapping and personaidentificationAself-starter who communicatesfrequently, brings together teams to achieve stated goals, and avoids or minimizes distractions from the key strategicfocusDemonstrable experience in similar positions, with evidence of achieving metrics-based performance marketinggoalsPreferred Qualifications:Experience in any of the following categories would be a considerable plus: online marketplaces, digital advertising businesses, or technology companies servicing the real estatesectorDemonstrable experience in high-growth environments with aggressive performance targetsExperience in internationally expanding businesses, owning digital and/or performance marketing across multiple geographies and where content/digital experience is delivered in multiplelanguagesWhat'sin it for you??When you join CoStar Group,you'll experience a collaborative and innovative culture working alongside the best and brightest to empower our people and customers to succeed.?We offer you generous compensation and performance-based incentives. CoStar Group also invests in your professional and academic growth with internal training, tuition reimbursement, and an inter-office exchange program.?Our benefits package includes (but is not limited to):??Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug??Life, legal, and supplementary insurance??Virtual and in person mental health counseling services for individuals and family??Commuter and parking benefits??401(K) retirementplanwith matching contributions??Employee stock purchase plan??Paid time off??Tuition reimbursement??On-site fitness center and/or reimbursed fitness center membership costs (location dependent)?Access to CoStar Group's Diversity, Equity, & Inclusion Employee Resource Groups??Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks??We welcome all qualified candidates who are currently eligible to work full-time in the United States to apply.However, please note that CoStar Group is not able to provide visa sponsorship for this position.#LI-EG1CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing
