Volunteers of America - National Services
Director of Sales and Marketing
Eden Prairie ,
Minnesota
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The Director of Sales and Marketing is Responsible for the design, implementation and monitoring of effective sales and marketing strategies which support Volunteers of America National Services' healthcare business unit and vision for the future. Aligning closely with the VOANS Strategic Plan, this position would provide foresight of industry marketing techniques, cutting-edge digital strategies, promotional products and marketing campaigns. Benefit Highlights: * 403(b) Retirement Plan * Career scholarships; * Continuing career education and leadership programs; * Dental and Vision Insurance * Paid Time Off (Vacation, Holiday & Sick Days) Schedule: M-F 8:30am-5:30 PM (Open to Remote) About the Job: Drive the development and refinement of VOANS' customer experience and insights strategy, which includes regular evaluation of competitive and market intelligence, the assessment and intentional design of VOANS' interactions with residents, participants, clients, families, prospective clients and the ongoing measurement of resident/client satisfaction; leverage data to influence, design and deliver clear, helpful customer experiences through all marketing vehicles including the web, print and real-time customer experience; ensure appropriate distribution of results to key stakeholders and executive leadership. Essentials: Marketing and Communications Support * Develop and implement outcome driven sales and marketing plans for VOANS healthcare programs and facilities. * Support the VOANS brand standards, value proposition and comprehensive sales, marketing and communications strategy that aligns to VOANS' strategic priorities for its healthcare business unit and competitively position the organization for long-term success. * Lead the development and distribution of sales, marketing and communications materials that are consistent with corporate imaging and brand standards and meet VOANS' and resident, participant and client objectives. * Drive the distribution of materials, templates and training resources to drive sales by supporting the senior living facility and healthcare program staff to effectively communicate, market and effectively sell. * Leverage senior healthcare industry data, emerging trends, research and analytics to drive the development of innovative, industry-leading sales and marketing strategies and initiatives. * Enhance the digital potential to strengthen communication and branding within the senior healthcare industry. * Develop a reporting methodology and key performance indicators to measure the sales and marketing function's ROI. * Create standardized template market-specific marketing plans, including budget, advertising plan, identification of referral sources, collateral, networking and community outreach, website, social media, lead generation and evaluation metrics. * In collaboration with leadership and marketing staff, conduct regular market studies and assist with the development of strategic marketing plans for each site consistent with occupancy targets. * Responsible to assure customer relations management software allows for industry best practices in customer satisfaction and sales management. Establish a basic inquiry tracking / management process that can be modified by communities to accommodate site-specific staff models. * Provide direction, leadership, coaching, idea generation and training to marketing and communications personnel to help meet targeted goals. * Monitor that disclosure and posting requirements of Fair Housing Act and various state laws pertinent to senior living communities are being followed (e.g. Minnesota's Uniform Consumer Information Guide). * Monitor that disclosure and posting requirements of Medicare and Medicaid pertinent to skilled care communities are being followed. * Assist with interviewing and selecting candidates for community marketing staff positions as needed; participate in training new hires. * Support communities in advocacy efforts; understand prop sals that are put forth by member trade associations; develop talking points to assist residents, family members and employees to understand the proposals; facilitate advocacy activities within communities such as hosting legislative visits and promoting letter writing campaigns. Required Qualifications: * Bachelor's Degree in Marketing or related field. * Five (5) years of consistent and documented experience in senior living or healthcare sales marketing for a multi-site organization.
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