Director Of Member Experience

Job summary
Director of Member ExperienceResponsible for marketing and business operations activitiesEnhancing membership growth, engagement, and brand loyalty
Job seniority: director level and above
Responsibilities
• Develop and implement regionally adapted strategies• Manage member personas strategy• Design member journeys for key member cohorts• Introduce innovative approaches to enhance member journey• Lead nurture campaigns and conversion strategy• Manage retention strategy• Collaborate with IT and Customer Services departments• Optimize business operations supporting member experience• Communicate and partner with District Council leads• Serve as a strategist and partner to all other departments• Respond to requests for information and provide marketing materials• Collaborate with Integrated Marketing team• Define member research agenda• Drive continuous improvement using data and feedback• Analyze campaign metrics and optimize future marketing efforts• Monitor and report on KPIs• Assist in defining targets and handle reporting and forecasting• Assist in budget preparation and management• Manage Sr. Manager, Member Experience
Requirements
• BA/BS degree in Marketing, Business, or related field preferred• 8-10 years of marketing experience• Experience in membership marketing• Excellent interpersonal and organizational skills• Strong strategic thinking and analytical skills• Experience in testing and performance measuring• Experience in digital marketing• Ability to collaborate and influence across departments• Intermediate to advanced PowerPoint skills• Excellent written and oral communication skills• Management experience a plus
Key Skills Needed
• Marketing• Business operations• Membership marketing• Interpersonal and organizational skills• Strategic thinking and analytical skills• Digital marketing• Collaboration• PowerPoint skills• Communication skills• Management
Benefits
• Health, dental, and life insurance• Vacation leave• Retirement plan