ABOUT THE ORGANIZATION The John Michael Kohler Arts Center (JMKAC), a unique art destination in the heart of the Wisconsin lake town of Sheboygan.
While other museums focus on objects, JMKAC and its newly opened Art Preserve focus on relationships. Nationally recognized for preserving and exhibiting artist-built environments—where artists transform their surroundings into exceptional, multifaceted works of art—JMKAC invites visitors to experience art in a deeply personal way. JMKAC also invites the community throughout the entire region to react with the arts and each other and to create a sense of connectiveness and belonging.
Founded in 1967, the museum's collections present diverse artists, from the self-taught to classically trained, and from local to global perspectives. JMKAC creates welcoming experiences that remove barriers of race, class, age, ability, gender, sexuality, culture, or identity. Its year-round offerings include rotating original exhibitions, live performances and events, classes and workshops, an on-site preschool, as well as a café and shop.
JMKAC's Director of Marketing is an individual who shares the same values of bold explorations and inclusiveness, has a proven record in marketing for arts institutions, and has the skills to grow the Arts Center's footprint locally, regionally, and nationally.
THE POSITION The Director of Marketing at JMKAC will possess the skills to envision and lead the implementation of innovative marketing strategies to build and enhance the Arts Center's impact locally, regionally and nationally. The Director of Marketing will have demonstrated leadership and marketing prowess in the arts and will be an inclusive leader experienced in motivating teams and collaborating with colleagues and stakeholders. The Director of Marketing will demonstrate a passionate appreciation for artist-built environments and for the culture of the museum and its place in the Sheboygan community and greater art world.
The Director of Marketing is a core member of the JMKAC leadership team, reporting directly to the Executive Director, and leading a 5-person marketing department. The individual will create, direct, and implement an integrated marketing and communications strategy supporting audience development, brand identity and philanthropic efforts. Strategies will include targeting local, regional, and national audiences across all mediums – sharing with them the unique, personal access to art, artists, and artist-built environments.
PRIMARY DUTIES & RESPONSIBILITIES Strategic Planning & Program Management Establish strategic marketing goals and develop comprehensive marketing plans and programs to meet objectives and increase audience awareness and artist recognition regionally and nationally. Develop and implement a strategic regional and national media & public relations plan. Determine effective communication strategies for fundraising campaigns in tandem with the development team. Leadership Lead and manage marketing staff of 5 full-time staff, including coaching, performance reviews, talent management, and all other supervisory responsibilities. Provide direction, as member of leadership team, and build strategic connections across the organization. Creative Oversight, Brand Awareness & Communication Enhance brand awareness and ensure branding and positioning reflect the goals and values of the organization. Manage the Arts Centers' online presence, including the website; develop implement, and manage content on all social media platforms. Serve as spokesperson for the organization; manage all communications and coordinate and coach other staff members as spokesperson as appropriate. Data & Budgets Research, analyze, and monitor demographic factors and other market data to capitalize on opportunities and maximize relevant exposure. Develop and administer the marketing operation budget. Monitor spending and ensure compliance against plan. QUALIFICATIONS EDUCATION Bachelor's degree in marketing, communications, or related field is required EXPERIENCE The Director of Marketing will have five to seven years demonstrated success and relevant experience in a similar role; preferably with a nonprofit arts or cultural organization with three years' experience managing professional staff.
Demonstrated success in audience development using targeted marketing segmentation methods and traditional and social media tools Proven ability to think & plan strategically and creatively; be innovative and resourceful Experienced in creating and executing strategic marketing and communications plan Public and media relations experience Accomplished at engaging at all levels and with multiple constituents of the organization KNOWLEDGE, SKILLS & ABILITIES Strong visionary leader who utilizes strategic, analytical and operations-oriented skills to implement plans Relationship builder with know-how to work well with colleagues and stakeholders throughout the organization Collaborator and consensus builder An engaging and clear communicator, both written and oral Adaptable and flexible with the ability to shift with changes in the environment Strong organizational skills and ability to manage workflow in a dynamic environment Enthusiastic promoter of the arts and artists Ability to appreciate and spur the development of strong visual and written creative while defending brand framework and positioning Willingness to "roll up one's sleeves" in order to get the job done A self-directed collaborator and leader Proficient with Microsoft Office Suite, databases, websites, and social media PHYSICAL DEMANDS & WORK ENVIRONMENT The physical demands are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Hours of work include daytime hours Monday – Friday and occasionally Saturday and Sunday. Currently, the Director of Marketing will work a minimum of 3 days a week at the Sheboygan location and the other days remotely, subject to change.
SHEBOYGAN, WISCONSIN The Director of Marketing will preferably reside in Sheboygan, WI. Several large international companies have their headquarters and operational facilities in Sheboygan adding to the vibrancy of the community. The mid-size town offers a lifestyle of a thriving economically diverse and nurturing community of 50,000 people. Two miles of lakefront and sandy beaches, 36 parks and 8 miles of outdoor trails promote a community with an appreciation of nature. Sheboygan celebrates its history and deeply supports the growing JMKAC arts community. It is located one hour from Milwaukee, and is an easy drive to the cities of Madison, Chicago and Minneapolis.
COMPENSATION & BENEFITS JMKAC offers a competitive salary and benefits. This full-time exempt position is eligible for health insurance and prescription drug coverage and HRA (health reimbursement arrangement); life, dependent life, and AD&D insurance, voluntary dental, vision, term life, group accident, and critical illness insurance, a 403(b) plan; an employee assistance program; PTO; short and long term disability, generous additional leaves (bereavement, family leave); and benefits and discounts for personal and family use of the Arts Center's many benefits including preschool program.
Funds for relocation are available.
The salary range for this position is $94,000-$98,000 annually. Compensation is commensurate with experience. APPLICATION PROCESS This search is being conducted by Tuft & Associates.
Those interested in applying should submit a resume and cover letter outlining specific qualifications to: Gail Luxenberg, c/o
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Recommended Skills Adaptability Analytical Audience Development Branding Coordinating Databases
