Full job description Job Title : Director of Communications and Marketing
Department : Office of Communications and Marketing
Reports To : Vice President for Institutional Advancement
FSLA : Exempt
Summary :
The Director of Communications and Marketing at East Central University (ECU) is responsible
for overseeing all marketing and communication efforts. This includes leading a team in
developing and executing internal and external communication and marketing strategies. The
ideal candidate will possess creativity, attention to detail, exceptional editing and writing skills,
and a proven track record in reaching defined target markets. They will effectively articulate
ECU's evolving story through various communication channels.
Essential Duties and Responsibilities: Leadership/Experience :
Possess strong multitasking and organizational skills to meet priorities in a fast-paced environment.
Demonstrate excellent management and leadership skills. Have a demonstrated track record of success and performance. Be a creative and analytical thinker, capable of working independently or in groups. Train and leverage staff and student workers. Marketing :
Coordinate, design, and oversee all marketing materials. Research various markets and develop successful marketing strategies. Continuously explore new methods to raise awareness about ECU. Experience in image, recruitment, and fundraising campaigns is desired. Collaborate with agencies to manage paid advertising (PPC) accounts for optimal results. Communications :
Oversee all university communications, including internal and external channels such as news releases, social media, and emails.
Develop and maintain strong internal and external relationships. Act as a liaison between the media and ECU. Possess a strong knowledge of AP style. Exhibit excellent written and verbal communication skills, including editing, grammar, and proofreading.
Website :
Manage website content and oversee Content Management System Stay updated on the latest changes in SEO algorithms. Regularly review and update key pages on the website. Ensure website accessibility standards are met. Experience with Modern Campus and Cludo is a plus. Technology :
Possess knowledge of cameras, design/editing software, and printers. Experience in video and photography. Proficiency in Microsoft Office, Adobe, and other creative software. Demonstrate willingness and enthusiasm for learning new technologies to support evolving needs.
Education and Experience:
Bachelor's degree from a four-year college or university. Minimum of seven years of experience in a related field. Salary : $65,000 - $75,000
TO APPLY: Applications should consist of (1) a letter of interest; (2) a current resume; (3) a list of three professional references with complete contact information and a notation describing the work relationship with each; (4) unofficial transcripts from all degrees; and, (5) a completed *Disclosure Statement.
Applications should be sent electronically to Employment Services at . Application review will begin immediately and continue until the position is filled. For more information about ECU, visit our web site at
East Central University, in compliance with all applicable Federal and State laws and regulations, does not discriminate on the basis of race, color, national origin, sex, age, religion, disability, sexual orientation, genetic information, or status as a veteran in any of its policies, practices, or procedures. This includes but is not limited to admission, employment, financial aid, and educational services. The following person has been designated to handle inquiries regarding the non-discrimination policies: Employment Services Director, 1100 E. 14th St., Admin. 160, Ada, OK 74820, .
