Digital Marketing, Sr. Manager

Job summary
Job Title: Digital Marketing, Sr. Manager - Adobe Target and LaunchJob Category: Sales and MarketingLevel: Senior Manager
Job seniority: mid-to-senior level
Responsibilities
• Mapping marketing and business strategies into architecture and technology strategy• Providing strategic thinking, leadership, and solution development across technologies & programs• Implementing the strategic roadmap and long-term vision for MarTech investments• Leading change management and implementation of new marketing technology rollouts• Collaborating with Marketing leadership to evolve the use of data within the marketing function
Requirements
• Minimum Degree Required: High School Diploma• Minimum Years of Experience: 6 year(s)• Preferred Degree: Bachelor Degree• Preferred Fields of Study: Marketing, Analytics• Preferred Certifications: Adobe Certified Professional, Real-Time CDP Business Practitioner, Adobe Certified Professional in Target, Analytics and/or Launch• Additional Preferences: Three years of specialized training and/or progressively responsible work-experience focused on process improvements, transformations, and/or system implementations. MarTech, Marketing Analytics, Business, Computer Science
Key Skills Needed
• Enhanced understanding of the marketing technology landscape and experience with relevant digital marketing technologies• Familiarity with SOAP/REST APIs and running data queries with SQL or similar language• Hands-on experience with data flows, system integrations, enterprise/shared systems, governance/framework documentation, and identity management methodology• Experience with CRM/MAP platforms• Project management skills